Twitter is working to get more money in to help the struggling service by creating a 24hr ad supported rolling news channel in the latter stages of the year from media firm Bloomberg.
The live video stream will include original programming as well as feeds from Bloomberg themselves, Justin Smith, Bloombergs chief exec adding that the stream is going to be much broader in focus that its existing output. Emphasising the importance of many who use Twitter as they watch live events telling the Wall Street Journal:
“Viewers have already embraced a multi-stream experience with live events and marrying those experiences seemed like a very powerful thing to offer to consumers”
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