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Social Distancing Dancing: The Social Dis-Dancing

Social Distancing Dancing – Which dance routines are the most difficult to learn?

Much of the UK is still in lockdown, with indoor gyms and leisure centres are remaining closed for now. So, many people have found new ways to get and stay active. One of these ways is with dancing. Iconic dance routines have been unearthed and replicated over and over on social media. Viral challenges have sprung up on Tik Tok. So, whether it’s to keep fit, to get likes or to get views. Dancing has become one of the most popular internet crazes of 2020. Leading to many of us heading to the various apps on mobiles available to us to check out the latest challenges and dance routines. Social Distancing Dancing!

Routines

USwitch have crunched the numbers on the top 10 most popular routines at the minute. Allowing you to get involved and work your way through the various difficulties of the difference dances. Ranging from beginner to expert. Allowing you to get fit and active whilst doing it.

USwitch have taken the top 5 most iconic dance routines and the most popular TikTok dance challenges. With the help of expert dancers, Jane White, Dance Course Leader and Senior Lecturer at Arts University Bournemouth and dance teacher to the stars, Andrea Rose, USwitch rated them on a difficulty scale of 1-10, with one being the easiest to learn.

Furthermore two experts rated each dance independently with average ratings taken from both. Which focus on length of routine, the amount of moves and difficulty of transitions. Calories burned was also worked in each routine, with the experts predicting how long the routine would take to master, using a calorie counting formula to work out a figure. The full research can be found below:

Social Distancing Health Benefits

So, in just 5 minutes, TikTokers can be raking in the likes after mastering the ‘Out West’ challenge. Though those that want to go the whole hog and make use of the time that we have on lockdown. MC Hammer’s ‘U Can’t Touch This’ routine could be the antidote to life without a gym. Why? As you can burn a huge 35,269 kcal in the process of learning the routine. Which is the equivalent of the average person running for more than 54 hours on the treadmill or cycling for 137 hours!

More than just likes, dancing has a lot of other wider benefits. Personal Trainer, Nutritionist, and Author Stuart Robert explains:

“Dancing is one of those rare forms of exercise that ticks all the boxes. As well as improving cardiovascular fitness, muscular strength, muscular endurance, flexibility, joint mobility, coordination and balance it’s also something you can do at any time of your life. 

“Most types of dancing are low impact which minimises the risk of injury. And by putting less pressure on the joints it’s great for older people. It’s also a great form of exercise for improving motor fitness. This is your body’s ability to transmit impulses from your nervous tissue (nerve cells called motor neurons) to your muscular tissue. Improving the efficiency of these nerve cells can help to:

  • Increase agility

  • Improve balance

  • Enhance coordination

  • Increase muscular power

  • Improve speed of movement

  • Enhance reaction time

“As well as the many physical benefits, dancing has a host benefits for mental health. Learning a new dance routine and then perfecting it provides a great challenge and focuses our attention. Concentrating on learning the steps enables us to switch off from our day to day concerns and forget about the news headlines for a while. Our brains have the ability to learn and grow, even as we age, making new neural connections. This ‘neural/brain plasticity’ can help to maintain and build cognitive skills such as memory and spatial recognition. 

“Dancing can also make us feel happier by boosting our mood and has been shown to reduce depression and anxiety. The physical exercise releases mood enhancing endorphins and the feel-good hormone serotonin, whilst reducing stress hormones such as cortisol.  Another great benefit is that dancing provides us with a challenge.”

Rehan Ali, mobiles expert at Uswitch.com commented on the research: 

“If you are looking to take on one of these viral challenges and then share it with the world, you are going to need the right equipment. Ensure you have lots of space to practice. You might want this to be somewhere private for the outtakes! You’re going to need a handset that can record quality video, with a big display in order to analyse the dances you are trying to replicate. If you already have the phone, you might need to ensure you have the ability to stream these videos over and over again while you learn the moves, so ensure that you have a data package that can handle the demand! Good luck!”

(USwitch)

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CLCKR Smartphone Stand

We’ve been testing the CLCKR phone stand and it is really really good! It has made using our phone even easier, why? Well for us we’re people who love to consume content on the go, as well as at home. The CLCKR grip helps with this. As it provides a firmer and safer use of our smartphone. Not only that it looks really good too and doesn’t add any unnecessary bulk to the device.

It can be used on any device thanks to the 3M adhesive. While if you decide for whatever reason (we don’t know why you would!) want to take it off, it won’t leave any residue behind!

With CLCKR you can use it to;

  • Position your phone in portrait or landscape mode to video call with friends or family
  • Hold your phone comfortably and take brilliant selfies
  • Utilise the secure grip to make calls or use your phone on-the-go
  • Stand your phone up and use it as a second screen while working
  • Binge-watch your favourite films or TV shows hands-free 

NHS Rainbow CLCKR

Now, there’s a Rainbow version!

The Rainbow version of the Universal CLCKR has been designed to show care and gratitude to our care workers and NHS workers. The rainbow is now a recognised symbol of support for those fulfilling care and key roles during the COVID-19 crisis. Furthermore the rainbow symbol also has traditional associations with hope and peace. The Rainbow version is limited edition and is the perfect way to show support.

“Like everyone else, we’ve been moved by the important work carried out by frontline workers during this time to keep us safe. The show of support for them at our doorsteps, on our balconies and out of windows has been a highlight of our weeks in lockdown. At CLCKR, we wanted to do our bit to help and we look forward to contributing all UK profits from online sales of the Rainbow CLCKR to the COVID-19 fundraising appeal by NHS Charities Together.”  Phil Mulholland, Chief Marketing Officer & Managing Director, CLCKR

The Rainbow CLCKR stand and grip is available to pre-order now, priced at £12.99, with all UK profits going to the NHS Charities Together COVID-19 Urgent Appeal.

Case Version

Want to use the CLCKR without attaching it to your phone? Don’t Fret as there’s a case version of the CLCKR! Simply attach the case to your phone and you’re away! No need to stick or attach anything to the back of your phone!

Purchase the CLCKR case by clicking here!

Purchase the original CLCKR by clicking here!

To purchase the Rainbow Version of CLCKR please click here! 

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Amazon making HOW MUCH?!

Many ad companies and traditional media owners are braced for tough times due to the coronavirus pandemic. Many companies marketing spends have been brought to a halt. However , Amazon’s ad business has emerged as a somewhat of a bright spot. For the tech giants financia update for Q1. This is despite belt tightening in from brands in other areas.

Amazon Ad Revenues

Amazon disclosed on the 30th April that it’s companies revenues from it’s advertising arm had seen a gain of over 44% over the past 3 months to reach $3.9BN! However Amazon doesn’t break out it’s ad revenue figures , chief fiancial officer Brian Olsavsky told investors that the Q1 ad growth rate was in line with previous results of Q4 2019. It grew at a 40% clip.

This trajectory outstripped the growth of its more established offerings such as online sales 24%, subscription services 28% and Amazon Web Services 33%.

Overall, Amazon’s total earnings for the first 3 months of 2020 showed that the pandemic has actually helped Amazon make money. It pulled in a total of $33M an hour. Between January and March revenues were $75.4BN

Amazon’s Q1 profit was $2.5bn down from $3.6bn onthe same period last year. Jeff Bezos cautioned that this would dip further in light of the Covid-19 related spend.

Amazon Calming down….

Bezos has cautioned that despite the company earning a lot of money. Shareholders should ‘take a seat’ as they planned to spend $4bn or more in the next 3 months on coronavirus related expenses. Such as keeping employees safe and getting products to customers.

“This includes investments in personal protective equipment (PPE), enhanced cleaning of our facilities, less efficient process paths that better allow for effective social distancing, higher wages for hourly teams, and hundreds of millions to develop our own Covid-19 testing capabilities,” Jeff Bezos

Profit

The $4bn spend will equal to Amazon’s entire profit for Q2 which caused Amazon’s shares to plummet immediately after. Amazon’s director of investor relations, Dave Files said that it had seen some impact from advertisers belt tightening.

“In March, [we saw] some pullback from advertisers and some downward pressure on price, but how but advertising continues to advertise at a high cliff,” he said.

“It wasn’t as noticeable maybe as with what some others are seeing, and it’s probably offset a bit by the continued strong traffic we have to the site. So it’s a bit of a mixed bag. We have again, as I said, downward pressure a bit on pricing.

Files also noted that a “large portion” of the firm’s advertising related to Amazon sales, “not [to] things like travel and auto”. Those sectors however,  have been impacted by coronavirus pandemic.

“Our advertising will prove to be very efficient as well,” he assured investors. “And it can be directly measured. So even as people are cutting back perhaps on advertising, or are their costs, I think this will be one area that will prove its value. It has in the past.”

Amazon’s positive outcome from the pandemic comes as platform and media owners look for ways to help limit the impact that coronavirus has on their business and ad revenues.

(The Drum)

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Sky Pollution is no more??

Netflix vs Disney

Netflix’s share price rose just a tad last week to make the 22year old company more valuable than Disney. While Disney has been around for almost a century. At it’s peak, Netflix’s market cap was close to touching $200BN! (data from Koyfin). Netflix Vs Disney is on!

However, those share prices have reversed slightly to see Disney retake it’s crown. Though, considering towards the end of 2019, Disney was worth almost 2x as much as Netflix. So it’s very surprising to see a shift in fortunes in a short space of time.

You could argue that it’s the coronavirus being the reason for this. Netflix recently announced that it had gained a massive 16M new subscribers over the last quarter. While Disney have had to close it’s parks and furlough thousands of workers. Even have had to push back film releases. Disney+ however seems to be doing well, even though it represents a tiny portion of Disney’s revenue’s and profits.

Netflix may come back on top, but that could all come down to how long lockdown is. Though, other platforms such as Quibi may want to take a piece of the pie….

Quibi

Launching a brand new streaming platform whilst everyone is at home during a global pandemic may be a good thing. However, for Quibi, a content provider designed for people on the go, who want a 10 minute episode whilst on the commute, it may be different.

Quibi is short for “Quick Bites” and they raised $2BN from investors before even having a single user. Therefore making it one of the msot funded startups pre-launch of all time. They’re trying to break the mold and be different, original and unique. The ability to watch your phone in landscape or portrait certainly highlights that as the content will dynamically adjust depending on how you watch.

Global Stats

Based on data from JustWatch, for 66 countries Netflix is the market leader in 61 of them. While Prime Video has the lead in Germany, Austria and India. Furthermore BluTV is leading in Turkey and iQiyi in China. (Note Netflix is unavailable in China)

 

Netflix vs Disney – Quibi Enters the fold

Quibi debuted at number 4 in the app store. But has since plummeted to outside the top 100.

Their socials aren’t great either 190K on Instagram is great, but there’s an account about an egg that has 6.7M and charts get 196K. So considering the funding, you’d expect more followers.

However, there is some good news. The apps ratings are great! More than half of the 2500 ratings are 5 stars and there’s little 1 star ratings.

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Episode 356 Russell Kane

To Vaccinate or Not To Vaccinate

At a time where vaccinations are a hot topic right now and on everyone’s lips. Coronavirus vaccine is a way off, but it brings us to think about vaccination’s in general and how important they are to everyone’s livelihood.

To most of us getting a vaccination is just a natural way of life and a way of protecting ourselves against the many different diseases out there. However, in America, vaccination’s are a controversial topic, with many parent’s opting to not have their children vaccinated.

So when an outbreak of measles infected a small town in America, one parent who decided against getting their child a vaccination. Was worried about their child getting sick and asked her community how best to protect her child from measles. Well….you can guess the response.

Take a look at the gallery below for the full response on how people reacted to her not getting a vaccine for her child:

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Coronavirus

Coronavirus: Are you helping to flatten the curve?

Drastic measures have been put into place to stop the spread of Coronavirus. Every country affected by the Coronavirus have put in varying levels of lockdown to help dampen and flatten the curve until many of us can go back outside again. But what would happen if we do go out?

Coronavirus Explainer: What if you go out?

  • You go out and visit friends and family
  • However, you don’t display any symptoms of COVID-19 and think that you are safe.
  • Turns out you have COVID 19 but don’t show any symptoms whatsoever
  • When visiting friends and family you pass it on to 2 of your friends and a grandparent
  • Each of those go on to visit their own friends and members of their family
  • According to scientific modelling, those affected, on average, without social distancing in place, will pass on the virus to 3 other people.

Spreading Coronavirus

  • As a result out of one infection, cases will soon start to spread quickly and far outside your own network
  • Most of those infected, however, would experience either mild symptoms or have a nasty flu like experience, making a full recovery. Some would require hospital treatment.
  • According to scientific modelling by Imperial College London, about 4.5% of those infected would need to be admitted to hospital
  • The same model predicts that out of 100 people, 30 would need a critical care bed.
  • However the NHS face problems as out of those 30 people only 1 person can receive a bed once the pandemic hits peak
  • Therefore NHS doctors face dilemma’s as to who does and who doesn’t receive the bed
  • Should Patient A, a 78 year old retired teacher and grandmother of 7 get the bed. Or Patient B, a 68 year old retired fire fighter who is the sole carer of his wife who has Alzeihmers disease?

Overcoming the disease

  • The Imperial team have assessed various different ways of reducing the number of people needing the NHS’s critical-care beds.
  • The team discovered that if people experienced symptoms and those who lived with them. Stayed home for 2 weeks. Whilst those over 70 reduced social contact and kept it to a minimum. The impact on the NHS would be reduced.
  • However, even with this measure it still leaves 8 patients needing 1 bed.
  • Therefore the team discovered that if social distancing measures applied to everyone. Schools and Universities closed. The two week quarantine period applied to households who had people living in them that showed symptoms. Then the NHS can cope.
  • This would then lead to the NHS being able to cope with the number of patients in their wards at the peak of the pandemic
  • However, despite all these measures. Those in places where demand happened to be above average, NHS services would still be be strained.
  • The research undertaken by Imperial College has been very influencial. The approach explained here is similar to what UK government ministers have implemented. The NHS, so far, has not been overwhelmed largely because of social distancing and lockdown measures.

2nd Wave

  • Though, we have to be careful.
  • As, as soon as the measures are lifted, the research predicts that another outbreak could occur. Which would be just as bad if we had done nothing this time round.
  • There are only 2 ways out of lockdown. A development of a vaccine. Or a more effective way of testing people, tracing all those who had come into contact with those who were tested positive.
  • Since the research was released, so far there has been a huge effort to increase the number of critical care beds available, up from 5,000 that the NHS had at the time
  • To keep the curve flat, we must stay at home and work from home where possible. It is vitaly important.

(BBC)

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sweden

Sweden has a FAR different approach to COVID

 

Sweden is one of the few countries not to enter a partial or full lockdown to help the fight against coronavirus.

Swedish authorities have opted for a relaxed measure to help isolated confirmed cases as much as possible. Keeping schools for younger children, restaurants and most shops open. While Denmark, Finland and Norway have all imposed some form of lockdown 3 weeks ago.

Sweden still operate social distancing guidelines. Traffic data from Citymapper suggest that trips within Stockholm have fallen 70%. As most people are working from home if they can.

However, the most recent figures are suggesting that this wasn’t enough. Sweden have now recorded almost 800 deaths from Coronavirus. Which is twice as many as it’s Scandinavian neighbours combined.

Sweden’s strategy is a bold one, though if deaths keep rising at the current rate, it has not worked as intended.

(Chartr)

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Zoom COVID benefits in more ways than one!

 

Zoom. The meeting app that has skyrocketed in popularity. Our friends over at Chartr have taken a look at it in a closer and have found a few things. They’ve have had a huge few months, their user base has increased twenty-fold and their share price has more than doubled. It’s gone on to become the go to communication tool for many of us in lockdown. However, another company called Zoom Technologies, a tiny company who have no affiliation to the video conferencing company.

Some people are investing. Some think that they’re investing in Zoom Communications (the real one) when they’re actually buying Zoom Technologies stock (the other one). Those mistakes have pushed the wrong Zoom companies price up to 1800%. Which is a tidy return for those who made the mistake early doors and benefited from others doing the same later on down the line.

Suspended Trading

To try and minimise the confusion and protect investors. The SEC (US Security and Exchange Commission) had to suspend trading in Zoom Technologies for a short period.

This has actually happened before. Zoom Communications went public in April 2019. Investors poured money into Zoom Technologies. Seeing their share price go from under a cent to almost $6 in a month. Other instances of these mistakes happening are, Twitter and Snapchat. When Twitter (TWTR) went public in 2013, investors bought Tweeter Home Entertainment (TWTRQ) stock. In one day increased their stock by 1,500%! In 2017 Snapchat (SNAP) went public, the stock price of Snap Iterative increased 164%

(Chartr)

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