You’re giving away more data than you think to your phone. A lot of it is down to location data!

Here’s how.

Your phone tracks everywhere you go, using location data with geo tagging along the way. It also knows who you were with too.

(If you were wondering it’s when you allow apps to use your location data. Sometimes you allow it even when the app isn’t in use. For example Google Maps uses to tell you how much traffic there is on the road. Ever wondered why Apple Maps knows where you work when you’ve never told it? Location tracking. It knows you’re in a certain area for x amount of time per day, per week. Hence why it knows where ‘Home’ is.)

Apps can also use the microphone in your phone to receive ad beacons from billboards and Tvs to determine location. Facebook coming under fire for this most recently as users have discovered ads for things after discussing them with friends.

Every picture you take has data in it with things such as time and location. Though social media giants facebook, twitter and instagram wipe this upon upload.

(Your phone can also recognise objects. This was showed off at an Apple Keynote and is just iOS’s way of organising things better. We don’t think it’s anything to worry about. For example if you took a picture of your dog and you can’t find it, just type in dog and it will show it)

The things you say, the places your frequent and things you take pictures of, can all be used to sell you things.

So…how much does your phone know about you?

Are you scared?

No – Keep using your apps as you wish.

Yes.

Here’s how to save yourself

Delete your Facebook Account

Delete your google searches and account (they also make a profile on you based on what you search)

Get a dumb phone (I.e. Not smart)

To listen to the guys chatting about this please click here!