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Episode 363 – Romesh Ranganathan

Amazon making HOW MUCH?!

Many ad companies and traditional media owners are braced for tough times due to the coronavirus pandemic. Many companies marketing spends have been brought to a halt. However , Amazon’s ad business has emerged as a somewhat of a bright spot. For the tech giants financia update for Q1. This is despite belt tightening in from brands in other areas.

Amazon Ad Revenues

Amazon disclosed on the 30th April that it’s companies revenues from it’s advertising arm had seen a gain of over 44% over the past 3 months to reach $3.9BN! However Amazon doesn’t break out it’s ad revenue figures , chief fiancial officer Brian Olsavsky told investors that the Q1 ad growth rate was in line with previous results of Q4 2019. It grew at a 40% clip.

This trajectory outstripped the growth of its more established offerings such as online sales 24%, subscription services 28% and Amazon Web Services 33%.

Overall, Amazon’s total earnings for the first 3 months of 2020 showed that the pandemic has actually helped Amazon make money. It pulled in a total of $33M an hour. Between January and March revenues were $75.4BN

Amazon’s Q1 profit was $2.5bn down from $3.6bn onthe same period last year. Jeff Bezos cautioned that this would dip further in light of the Covid-19 related spend.

Amazon Calming down….

Bezos has cautioned that despite the company earning a lot of money. Shareholders should ‘take a seat’ as they planned to spend $4bn or more in the next 3 months on coronavirus related expenses. Such as keeping employees safe and getting products to customers.

“This includes investments in personal protective equipment (PPE), enhanced cleaning of our facilities, less efficient process paths that better allow for effective social distancing, higher wages for hourly teams, and hundreds of millions to develop our own Covid-19 testing capabilities,” Jeff Bezos

Profit

The $4bn spend will equal to Amazon’s entire profit for Q2 which caused Amazon’s shares to plummet immediately after. Amazon’s director of investor relations, Dave Files said that it had seen some impact from advertisers belt tightening.

“In March, [we saw] some pullback from advertisers and some downward pressure on price, but how but advertising continues to advertise at a high cliff,” he said.

“It wasn’t as noticeable maybe as with what some others are seeing, and it’s probably offset a bit by the continued strong traffic we have to the site. So it’s a bit of a mixed bag. We have again, as I said, downward pressure a bit on pricing.

Files also noted that a “large portion” of the firm’s advertising related to Amazon sales, “not [to] things like travel and auto”. Those sectors however,  have been impacted by coronavirus pandemic.

“Our advertising will prove to be very efficient as well,” he assured investors. “And it can be directly measured. So even as people are cutting back perhaps on advertising, or are their costs, I think this will be one area that will prove its value. It has in the past.”

Amazon’s positive outcome from the pandemic comes as platform and media owners look for ways to help limit the impact that coronavirus has on their business and ad revenues.

(The Drum)

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Sky Pollution is no more??

Mixcloud Live: Legal Live Streaming For DJ’s

Live Streaming in the DJ world has had a lot of interest over the past few years. While nothing has come close to the demand we’ve seen for live today, during a pandemic. A new reality has set in and there’s been plenty of cancelled events. Therefore creators and institutions are facing an extremely challenging financial future. Mixcloud LIVE is here to help that.

Mixcloud LIVE

So, as a result, Mixcloud have launched Mixcloud LIVE for all of their PRO Creators. Mixcloud LIVE is a first music focused, integrated solution to allow audio creators to live stream video and archive the audio (coming soon). Futhermore they’re able to generate income via SELECT. While this is done via a legal and licensed platform ensuring that underlying artists and songwriters who get played will get paid.

All via a legal and licensed platform ensuring the underlying artists and songwriters who get played, get paid.

Some Bugs

Mixcloud have been working hard to bring a brand new way for creators to express themselves over the last few weeks. All within the best way possible. They’ve built and released Mixcloud LOVE earlier than they’d normally do, so expect some bugs and UI flaws when using it. However, don’t worry as they will iron them out as quickly a possible.

Mixcloud LIVE has been designed to bring an interactive, fun, human experience to both creators and listeners, at a time when the world is socially distant we can feel closer than ever with music.

Start here: mixcloud.com/live/new

For help setting up, check out this article on how to go live on Mixcloud

(Mixcloud)

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Coronavirus Conversation

Coronavirus Conversation

We’re in lockdown, not just in UK, but all over the world. Old conversation habits die hard, such as ‘what did you get up to last night’. There’s not many different things you can do whilst in lockdown. So our friends over at Stylist have devised a new way of spicing up our answers to questions. Here’s some Coronavirus conversation to help spice things up!

Stylist have come up with some really funny ways to respond when someone asks what you got up to last night. They make you sound like you did really exciting things. When in reality they’re quite mundane:

 

  • INSTEAD OF SAYING: “I HAD A CHEEKY WINE IN THE GARDEN”

Say: “I partook in an al fresco wine tasting. It was glorious. I particularly enjoyed the bergamot top notes in the chardonnay.”

  • INSTEAD OF SAYING: “I WATCHED TIGER KING ON NETFLIX”

Say: “I watched an innovative and divisive documentary exploring the complex relationship between man and beast. It threw up some interesting philosophical dilemmas, actually.”

  • INSTEAD OF SAYING: “I WENT FOR A WALK”

Say: “I indulged in my evening constitutional.”

  • INSTEAD OF SAYING: “I CHATTED TO SOME FRIENDS ON ZOOM

Say: “Some close acquaintances and I met face-to-face using a cloud-based video conferencing service, whereupon we discussed all manner of things.”

  • INSTEAD OF SAYING: “I FINISHED MY BOOK

Take a leaf out of Jane Austen’s book and say: “I declare after all there is no enjoyment like reading! How much sooner one tires of anything than of a book!”

  • INSTEAD OF SAYING: “I SCROLLED AIMLESSLY THROUGH INSTAGRAM

Say: “I visited the world’s largest image gallery and perused the many exhibits on display, in order to gather inspiration for the interior design of my future home, outfits I will wear once I can go outside again, and cakes I will bake once I can actually buy flour and eggs.”

  • INSTEAD OF SAYING: “I ATE ALL MY QUARANTINE SNACKS IN ONE SITTING”

Say: “I struggled in vain to curb my innermost desires, but alas! I am only human, and some temptations cannot be resisted.”

  • INSTEAD OF SAYING: “I PLAYED VIDEO GAMES FOR A BIT”

Say: “I used an innovative software system to test my mental and physical reflexes, not to mention my decision-making.”

  • INSTEAD OF SAYING: “I WENT TO THE SUPERMARKET”

Say: “I embarked on an intrepid mission outdoors, in a bid to replenish our supplies and see us through this infernal quarantine.”

  • INSTEAD OF SAYING: “ I MADE A SPOT OF DINNER”

Say: “Cooking is an expression that crosses boundaries, and last night saw me transcend all boundaries as I whipped up a culinary storm in my kitchen.”

  • INSTEAD OF SAYING: “I TRIED TO DO A JOE WICKS WORKOUT”

Say: “I did my best to exert myself with the help of an old friend. One always feels better when the blood starts pumping, doesn’t one?”

  • INSTEAD OF SAYING: “I HAD A SHOWER”

Say: “I shed my clothes, until I was as naked as the day I was born, and stepped under a stream of gushing water. It cleansed me, body and soul, and left me feeling utterly invigorated.”

  • INSTEAD OF SAYING: “I DID A LOT OF UNNECESSARY ONLINE SHOPPING

Make like Barbra Streisand in Hello Dolly and say: “Money, pardon the expression, is like manure. It’s not worth a thing unless it’s spread around, encouraging young things to grow.  And so I sacrificed my disposable income in a bid to give the economy a boost.”

  • INSTEAD OF SAYING: “I FELL ASLEEP ON THE SOFA”

Say: “I hunkered down for the night far from my creature comforts, with nary a duvet or pillow in sight.”

(Stylist)

 

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Mobile Gaming Hits $9.7 Million Daily Revenue

Mobile gaming is continuing to grow in popularity. Mobile games are too generating impressive amounts of profit for game developers. GoldenCasinoNews have found the five leading iOS gaming apps in the US hit a whopping $9.7M in daily revenue as of April 2020. Thats $2.7M of daily profit. While Roblox represents the top grossing US app store for April

Mobile Gaming reaches $5 Million in Daily Revenue

2019, Roblox Mobile hit more than $1BN in lifetime revenue. While 67% of that came from the US alone. The kid friendly game reached over 290M downloads. Furthermore Google Play downloads made 75% of that amount, yet, it was Apple users more likely to spend in game. With iPhone and iPad spending account for 76% of the revenue.

Fortnite came in 2nd in the US with a total of $2.3M of daily income for April, revealed by Statista data. Fortnite, owned by Epic Games, became the leading free to play game in 2019, reaching a total of $1.8BN of revenue.

Both Roblox and Fortnite, two leading mobile iOS gaming apps in the US, garnered over $5M of daily revenue for April. This accounts for $1.8M of daily profit. With Candy Crush Saga coming in 3rd for the most profitable mobile game in the US app store.

Coin Master Hit $1.7 Million 

4th is Coin Master. Statistics show that the popular single player game, which was created by Israeli studio Moon Active. Hit $17M of revenue and over $2M of downloads last month.

PUBG Mobile -2nd Anniversary came in 5th in April. Hitting $1.4M daily profit. Last month the free to play multiplayer game hit 11M downloads and $23M worth of revenue worldwide. With $1.7 million daily, Coin Master ranked fourth on this App Store list. Statistics show the popular single-player mobile game created by Israeli studio Moon Active hit over $17 million in revenue and more than 2 million downloads globally

(GoldenCasinoNews)

 

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sweden

Sweden has a FAR different approach to COVID

 

Sweden is one of the few countries not to enter a partial or full lockdown to help the fight against coronavirus.

Swedish authorities have opted for a relaxed measure to help isolated confirmed cases as much as possible. Keeping schools for younger children, restaurants and most shops open. While Denmark, Finland and Norway have all imposed some form of lockdown 3 weeks ago.

Sweden still operate social distancing guidelines. Traffic data from Citymapper suggest that trips within Stockholm have fallen 70%. As most people are working from home if they can.

However, the most recent figures are suggesting that this wasn’t enough. Sweden have now recorded almost 800 deaths from Coronavirus. Which is twice as many as it’s Scandinavian neighbours combined.

Sweden’s strategy is a bold one, though if deaths keep rising at the current rate, it has not worked as intended.

(Chartr)

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Zoom COVID benefits in more ways than one!

 

Zoom. The meeting app that has skyrocketed in popularity. Our friends over at Chartr have taken a look at it in a closer and have found a few things. They’ve have had a huge few months, their user base has increased twenty-fold and their share price has more than doubled. It’s gone on to become the go to communication tool for many of us in lockdown. However, another company called Zoom Technologies, a tiny company who have no affiliation to the video conferencing company.

Some people are investing. Some think that they’re investing in Zoom Communications (the real one) when they’re actually buying Zoom Technologies stock (the other one). Those mistakes have pushed the wrong Zoom companies price up to 1800%. Which is a tidy return for those who made the mistake early doors and benefited from others doing the same later on down the line.

Suspended Trading

To try and minimise the confusion and protect investors. The SEC (US Security and Exchange Commission) had to suspend trading in Zoom Technologies for a short period.

This has actually happened before. Zoom Communications went public in April 2019. Investors poured money into Zoom Technologies. Seeing their share price go from under a cent to almost $6 in a month. Other instances of these mistakes happening are, Twitter and Snapchat. When Twitter (TWTR) went public in 2013, investors bought Tweeter Home Entertainment (TWTRQ) stock. In one day increased their stock by 1,500%! In 2017 Snapchat (SNAP) went public, the stock price of Snap Iterative increased 164%

(Chartr)

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Quarantine Queries

The guys over at Chartr use Google Trends to gather up lovely data for us all to look at. A LOT of it is very interesting. At a time like this where we are all in quarantine, what better time to look at the data. So they checked out Google trends to map out ways we’re living differently.

First of all, a lot of us are googling ‘What is Zoom’. Why is this important? Well a few months ago Zoom only had 10 million users. Now? Well, there’s over 200 million users.

“Bars Near Me” has been replaced with “Wine Delivery”. Those who are looking for puzzles may be digging out old copies of the sims.

Furthermore “Gym Membership” search queries has been replaced by “Online Yoga”. While no one is searching for “Hot Outfit For A Date” and “Weekend Getaway” anymore.

Also, no one is searching for “Bus or Train Timetables”, people are searching for “Buy A Desk”, but not “Buy a Suitcase”. While people searching on “How To Watch Harry Potter”

 

Harry Potter is childhood nostalgia and comfort. Therefore it makes sense as to why people are searching for Harry Potter and are re-watching them during quarantine.

Quarantine Potter

Chartr have plotted the number of mentions of Harry Potter books against the screen time of those characters, across all 8 movies. This is so they can see which of the characters were relatively promoted during the transition period from book to screen.

The results showed that the film adaptations of the books, did a pretty good jon. As most of the main characters were promoted well. This suggests that the producers did stick faithfully to the books. However, this could be down to how closely JK Rowling worked on the makings of the films.

Screen Time

However, some characters did in fact do better! Lucius Malfoy was mentioned 249 times. Which would equate to 6 minutes of screen time. Yet he got more than 15 minutes. Narcissa also got more screen time. Though many of the Weasley family, Bill, Percy and Molly got less screen time.

The above chart shows 100 most mentioned characters that got at least 1 minute of screen time. Though some didn’t make it into the films at all! For example Ludo Bagman got 250 mentions in the books. Though he never made it into the movies. Bagman was the head of the Department of Magical Games and Sports. Peeves the Ghost, Winky the crouch family elf or Charlie Weasley didn’t make the cut either.

Mad Eye Moody also got hit hard. Though his screen time may be attributed to Barty Crouch Jr who pretended to be him in the Goblet of Fire.

Overall though the data suggests a very good adaptation of the books, and the screen did well to portray the book. Which is good considering the over 4200 pages of source material.

 

Technology has served us well in quarantine too. Data from the US Bureau of Labor Statistics has shown an interesting trend in the US over the last 45 years.

Things produced in the US per hour (Productivity) has gone up 120% since 1970. While the compensation of workers has gone up by little over 50%. Why aren’t they closer together like before 1975?

Well, it could be attributed to globalisation, bargaining power, minimum wages, public policy and legislation all impact how wages are determined.

Quarantine Robots

Technology is getting better and better. More and more people are being replaced by technology. Which on the surface of things is a good thing. A factory worker could go do what he/she wants. The new car people want to buy is cheaper as it was made by a robot, which works more productively and up to 24 hours a day.

However, if retraining is difficult or there isn’t as much competition, the company will reap all the benefits. Which in turn will result in the transfer of income from labour to capital owners. While studies suggest consistently that technological change decouples wages from productivity.

The chart is not intended to show a political point but to stimulate debate when many jobs which are deemed lower skill are absolutely essential to our survival.

While a study from McKinsey suggests that “about half of all the activities people are paid to do in the world’s workforce could potentially be automated by adapting currently demonstrated technologies”. Automation is coming, and if we manage it properly it could be wonderful for millions of people.

(Chartr)

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21 Apps for Fitness While In Lockdown

First of all, fitness has never been more important than ever now we’re all in lockdown. So our good friends at Apple have curated a great collection of iPad/iPhone Apps to stay active during this time. Also, Apple Watch also is important during this time as it helps to keep us all meeting our daily goals.

Work Out at Home: 

“You’ll find a great mix of body-weight exercises and workouts that require minimal equipment — with trainers to guide you through the routines. Get moving! Now you have no excuses.” So, explore the full collection here.

 

1.Fiit

So Fiit, lets you take high quality workouts with leading personal trainers on your iPhone or iPad, with the option to connect to your TV. While there are hundreds of home workouts with top personal trainers, all in one place.

2. Wakeout! 

(Andres Canella) – So this was in the App of the Day & Best of 2017 selection: “Having trouble getting out of bed? Feeling lethargic? Furthermore are you stuck in your head? Wakeout’s short, energizing workouts can give you the jolt you need.”

 

 

 

3. Nike Training Club

App Store Editor’s Choice: “Getting in shape can be a challenge, so making exercise fun and engaging is crucial to staying on the right track. This Nike fitness app features a polished collection of visual workouts, hosted by celebrity athletes like Serena Williams. It’s equally effective at home or at the gym. While each lesson can be taken on its own, Nike Training Club also features month-long structured programs that’ll help you achieve even better results.” So, why not try the free fitness videos in categories like “Workouts in Small Spaces.”

 

4. Zova

App Store Editor’s Choice: “This Apple Design Award winner focuses on one thing—fitting short, achievable exercises into every week—and does it really well. The custom-shot videos are presented in a clean, thoughtful interface. So, this impressive fitness trainer really shines on Apple TV by creatively using Siri Remote to make workouts (almost) painless.”

 

5. Aaptiv

#1 Audio Fitness App & App Store Editor’s Choice: “Let’s say you’re doing a treadmill exercise. You know, the kind where you occasionally change the speed and incline. Do you really need a video of someone telling you “it’s time to go faster?” Nah. Aaptiv packs great audio-only classes for all those workouts that just don’t make sense for video. Smart design, great music, and a huge library of classes make even the most hardcore exercises enjoyable.“

6. Centr, by Chris Hemsworth

Whatever your goal, age, sex or fitness level, this app puts the world’s best trainers, chefs and well-being experts in the palm of your hand so you can get it done. And it’s all tailored to you; your goal, fitness level and diet preferences. It’s your PT, dietician, chef and wellness coach all in one.

 

 

7. Jillian Michaels Fitness App

Sweat to the free 7 minute workout or get beach body ready with unlimited access to Jillian Michaels Fitness award winning personalized health and fitness app with the most advanced dynamic workout planner along with diet plans, calorie counter, and weight loss programs in the Jillian Michaels Fitness Advanced Meal Planner System (AMP)!

 

8. Playbook – created by trainers

Playbook is a mobile marketplace where your favorite trainers, social media influencers, and athletes share their real-time workouts. Each trainer/influencer/athlete has their own channel, which allows them to publish their workout programs directly to you in real-time. You only get their 10 latest workouts – it’s always new, but also means you have to keep up!

9. Tone It Up: Workout & Fitness

Whether you exercise at home, head to the gym or are just getting started with a workout routine, Tone It Up is the fitness app for you. Tone It Up offers daily workout and customized workout programs built by top personal trainers for incredible results.

 

10. Seven – 7 Minute Workout

Getting fit has never been this easy – or this much fun. Seven’s workouts are based on scientific studies to provide the maximum benefit in the shortest time possible. With personalized workout plans Seven also makes sure you get the most out of your training. Want to Get Fit, Lose Weight or Get Strong? Just set your goal and fitness level, and let Seven take care of the rest.

11. Fitplan: Gym & Home Workouts

Get top-tier personal training for a fraction of the price with Fitplan. Work out one-on-one with professional athletes Alex Rodriguez, Christian McCaffrey and Ryan Lochte, celebrity trainers Melissa Alcantara, Corey Calliet and Mike O’Hearn, and fitness leaders Jen Selter, Michelle Lewin, Linn Löwes, Jeff Seid and more.

12. Fitbod Gym & Home Workout Log

Get stronger, lose weight or gain muscle mass with Fitbod! When you hit your gym or living room, Fitbod’s innovative training algorithm will guide you through the right sets, reps, and weight to reach your fitness goals.

Yoga

Yoga for Everybody: “Whether your headstand form is impeccable or you’ve never heard the word ‘vinyasa’ there’s a yoga app to suit your needs. We’ve picked out a few of our favourites for all experience levels.” Explore the full collection here.

13. Asana Rebel: Get in Shape

From losing weight to building strength, from high-intensity workouts to moving meditations: each piece of Asana Rebel is meant to fit every goal into your lifestyle.

 

14. Yoga Studio: Mind & Body

App of the Day & App Store Editor’s Choice: “As anyone who has ever worn stretchy pants and nervously wandered into a studio can attest to, yoga involves countless poses across multiple skill levels—some of which can seem frighteningly out of reach. Fortunately, Yoga Studio covers the full gamut with 65 video classes that can be done from the comfort of home. There are general classes for beginners. Prenatal classes for expectant moms. Yoga classes for mental health, yoga classes set to hip-hop, and yoga classes specially designed to combat back pain. There’s even a Desk Series you can do during a break at work.”

 

15. Lotus

App of the Day & App We Love: “Use your newfound body awareness and the Lotus app to create a practice just for you. Set parameters such as preferred style, duration, and level of expertise and the app will customize your sequence.”

 

 

 

 

 

 

16. SWEAT: Kayla Itsines Fitness

App Store Editor’s Choice: “Yogi Sjana Elise Earp has a 12-week vinyasa-style program in Sweat. Subscribe for access to her class and other video workouts.”

 

 

17. Yoga & Meditation by Glo

Glo is online yoga, Pilates, and meditation designed to help you feel better in body and mind. Practice at home or on the go with the world’s best teachers. Yet, with classes for every life stage, level, and need, we’ll help you create a practice that’s uniquely your own.

 

Fitness Live Apps

Try Live Fitness Apps: “If you have some open floor space (and nonjudgmental roommates), you have everything you need to join these exercise classes, each with a live instructor to motivate you every step, stretch, and spin of the way.” So why not, explore the full collection here.

Weights

18. Peloton — Live workout classes

So, Transform your fitness routine at home, at the gym or on-the-go with live and on-demand classes.

 

 

 

 

19. Tone It Up: Workout & Fitness

Whether you exercise at home, head to the gym or are just getting started with a workout routine, Tone It Up is the fitness app for you. As, Tone It Up offers daily workout and customized workout programs built by top personal trainers for incredible results.

Running

20. Charge Running: Live Coaching

Charge hosts LIVE running classes from the comfort of your own neighborhood or treadmill. While, each live run brings runners from all over the world together in one class where you can run, chat, and compete on our Live Leaderboard for the #1 spot!

 

 

 

 

 

Yoga

21. Yogaia: Yoga & Meditation

Furthermore, download the Yogaia app and experience yoga, meditation, cardio workouts, and strength training right in the convenience of your own home. So why not reach your wellbeing goals with our international team of stellar yoga teachers, mindfulness instructors, and personal trainers.

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