Posts
#PhilipsManyFaces Campaign
https://www.instagram.com/p/BpTzJzVHVGb/?utm_source=ig_web_button_share_sheet
#PhilipsManyFaces Campaign: Discover the many faces of the modern man.
The #PhilipsManyFaces campaign is a campaign designed to take a look at what emotional traits men value and what they believe society still expects.
Discover more about the #PhilipsManyFaces campaign here.
Listen to Marcus and co talk about it on the podcast here.
Below is what the campaign discovered:
- So, new research reveals that the British modern man plays an average of four roles every day
- Over half (52%) feel men have a certain image to live up to and that there are certain expectations they must live up to as a man (52%), rising to 62% for 16-24 year olds and millennials
- Loyalty (62%) topped the charts as the most important personality trait men aspire to, but most believe that society expect them to be strong.
The research concluded that British men believe that they have many faces. A huge 62% believed that they juggle an average of 4 roles per day. With the traits that they exhumed, it appears that they may not be aligned with the stereotypical traits that society expects of them.
The campaign
Philips collaborated with five ambassadors from different walks of life. (One of them being our very own Marcus Bronzy!) From models, mentors, fathers, leaders and artists. Harry Judd was one of those chosen, who said:
“I myself swing between numerous roles, one as a father as well as a drummer, dancer, husband and friend, so I know from personal experience that men are multi-dimensional. I also have sensitive skin, both figuratively and physically, and believe it’s important to overcome stereotypes in today’s society.’’
#PhilipsManyFaces
While, live painting artist Guglielmo Alfarone created very unique portraits of all of the ambassadors too! They look absolutely incredible! Alfarone, thrives on revealing depth and dimension in his work. While he is excited to realise the nuances of the modern British man.
Traits
From the 2,000 UK Men surveyed, men aspire to be loyal (63%), supportive (63%) and caring (62%). This contradicts what they believe society expects from them: Strength (42%) and confidence (32%). This is a huge disconnect! So, Philips believe that the reason may be that more than half of respondents admit to feeling some sort of pressure. A pressure to live up to a certain image. With the number of men believing this reaching a huge 60% of generation Z’ers.
Such a huge difference between personal values and societal expectations inspired the birth of the #PhilipsManyFaces Campaign
“As the world’s number one electric shaving brand, few understand how men’s faces, identities and self-expression have changed over the decades like Philips….We find ourselves living in unparalleled times, full of contradictions and new, ever-evolving influences. With this campaign, Philips encourages open discussions about men’s lives, triumphs and insecurities. We want men to appreciate the many positive ways they impact the people around them in the many roles they hold, to prioritise what matters most to them and to be confident about their choices, because confidence is the very essence of feeling comfortable in your own skin.” Marlieke Evers, Philips Male Grooming Marketing Manager.
Research reveals too that 52% of men are comfortable talking about their feelings and 54% of them are generally confident. Also, 21% of men attribute this to having a strong support system for them in place. While on the other hand 37% feel comfortable in their own skin and 47% agree that they care about what other people think of them.
Furthermore, here are the highlights once again from Philips research findings:
- Personality traits men aspire to have are being supportive (63%), loyal (63%) and caring (62%), but they think society believes being strong (42%) and confident (32%) are most important.
- While, 62% of men agree they have multiple roles every day and 63% say they can multi-task.
- 73% I am happy to share roles and responsibilities at home.
- 52% admit to feeling pressure to live up to a certain image. While this rose even higher to 60% amongst generation Z.
- 60% agree it is important to take care of their appearance. Also, 78% say it is important to take care of their health (rising to 84% of parents).
So, discover more about the #PhilipsManyFaces campaign here
Listen to the guys chatting about #PhilipsManyFaces by clicking here!
Also, keep up to date with everything How To Kill An Hour by signing up to our newsletter by clicking here!
Facebook positivity down to you?
Facebook have defended itself against claims that using the site can damage your health. The impact of Facebook has come into the press recently which was discussed recently.
The social media giant have now said in a blog post that whilst there is evidence to suggest that the site can damage wellbeing. Facebook can also be a positive experience. Use the site positively, get a positive return. Kinda like how Karma works. If Karma is a thing.
Internal Debates
David Ginsberg, Facebook’s director of research, has allegedly said that there are continuous internal debates of how their users are using their website. While discussing how the time spent on their website was in fact good/bad for people:
“Just like in person, interacting with people you care about can be beneficial, while simply watching others from the sidelines may make you feel worse.”
So, that being said, be more active and positively engaging with the people in your social network helps a user to feel better.
Ginsberg also stated that the social media giant are working on ways to turn users into active users. While not being just social media voyeurs.
Facebook Emotions
Dr Bernie Hogan, a senior research fellow at the Oxford Internet Institute, has called into question, Facebook’s theory. Hogan has researched extensively Facebook’s effect on it’s users and doesn’t see how Ginsberg’s theory will work.
“They are saying that the solution is more interactivity, more personal feedback and less broadcasting. The problem is that they are engineering tools for more broadcasting.”
Hogan’s daming response to Ginsberg’s suggestion to use Facebook positively to feel positively, does make sense. It does raise a few questions as to how it will work.
The only way to see, is to do it in practice.
So we’ll see.
BfB Labs!
Credit: Shiftdesign.org.uk
This week we had the guys from BfB labs down for a chat through their products which help with “emotionally responsive gaming for better mental health” Now, BfB Labs is a new social venture created by a company called Shift Design that is setting out to bring Emotionally Responsive Gaming to the world. Which is a games which respond to a gamers emotional response to those games and reward those who are exceptionally good at them.
The games are challenging in three different ways, physically, mentally and emotionally training gamers in emotional control, building resilience and promoting wellbeing in the user.
Now you may be wondering how our emotional/physical response to said games be recorded? Well the BfB labs record this via an ear clip monitor which monitors a users emotional state by tracking their Heart Rate Variability (HRV)
Their first title in their library is Champions of the Shengha, a fantasy card battling game. Challenging you to defeat opponents with a combination of strategy and self control to becoming an ultimate Shengha Warrior. With regular play the user will learn how to control stress, anxiety and frustration rewarding them as they go throughout the game.
To support the guys over at BfB labs please click here!
To listen to the guys chat with the guys from Bfb Labs please click here!
