Extreme Cheapskates: Testicle Donations

The video above is from an episode of Extreme Cheapskates. It is said that people’s loose change tantamounts to millions of dollars each year. This extreme cheapskate hunts down dimes, nickels and pennies all of Las Vegas to gain a few extra cash every day.

Mark is a cheapskate. There’s no other word for it. When a dog chewed up his shoes, instead of buying a new pair, he took a marker and coloured in the damaged tongue of his shoes. He buys his shoes from the shoe repair store too, however, we don’t see too much wrong with that.

Mark even keeps his grocery bills at under $60 a MONTH! He disregards expiration dates on food as well! Spending no more than a dollar on a single item. Frugal to say the least!

Mark even, now this is cheeky, asks people at the laundromat if he can put HIS CLOTHES in the washer/dryer with other people’s clothes. Oh Mark! Extreme Cheapskate indeed!

He does like a gamble, but in true Extreme Cheapskate fashion, it’s not with his own money. He’ll use money that he finds around town on the floors of Las Vegas. However at the casino he’ll get drinks for free. Which in a bar would cost $12. I can see his point there I guess. Win Win. Doesn’t spend a dime. Could win loads of cash and get’s free booze. I’ll give you that one Mark.

Extreme Cheapskates: Medical Studies

However, Mark, in an attempt to save or rather earn some money, has over the years volunteered in over 100 medical studies.

The riskier the trials the more money he gets paid. He also keeps the scrubs.

One medical trial that caught marks eye was to Donate a testical for $35,000. WHAT? $35K for one ball?! Where do sign up?!

Maybe being an extreme cheapskate isn’t so bad afterall.

As Mark has signed up for so many trials he gets free check ups each month to see if he is a good candidate for each study.

The doctor wasn’t too pleased when he heard Mark’s reasoning for giving up a ball though.

Losing a ball however, leads to Mark growing even more of the ‘Man Boobs’ as the doctor called them.

Ultimately, the doc put an end to Mark’s dreams of losing a ball. However he did get given the go ahead for testosterone replacement trials, which pays $520 per month.

Which pays for his rent and car payment each month.

You see may be Mark has a point here……maybe.


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The Mundane Millionaire

You could soon become a mundane millionaire! What’s a mundane millionaire I hear you ask? I know it seems crazy. But hear us out.

So, according to new research you could earn at least £2.2million just by filming every day activities and uploading them to YouTube.

So far 6.5Million people have watched a video on how to make a cup of tea. Even brushing your teeth could make you almost £3,500!

It has been said that YouTube pays users an average of £3.18 per 1,000 views.

While if you break that down that’s 0.0032p per view for ads shown before videos. With a new £13 per 1,000 view ad rate is taken into account, channels could earn up to £3.7M for filming their day.

Upload mundane activities such as washing your face, eating your breakfast or feeding your pet. Could earn you up to £2,247,842 in ad revenue.

Furthermore tasks such as using the toilet and sending en email have racked up 11,746,923 views combined.

YouTube pays users £3.18 for every 1,000 views but adverts have to be watched in full.

While an average of 59% of users skip the ads. Making the earnings drop to £921,615 per day. Which is 30x the average annual UK salary. (£30,420)

The chart below breaks down mundane activities and shows the potential earnings based on each ad revenue:

“How To Get Dressed” – which you could argue has a cynical reasoning behind it’s high performance.

Still highlights that channels are making a substantial amount of income from filming every day activities and putting ads on them.


Those with children could earn even more money. While £1M from every day activities is a lot, channels can earn an extra £190,000 through filming reading bedtime stories or putting them the kids to bed.

While many Brits are working from home at the moment due to the coronavirus pandemic, many of them could earn some extra income. Such as £2,237,659 from filming their morning routine. With £6,047 coming from washing hands.

In January 2020, it was announced that YouTube monetisation rates rose to an average of £13 per 1,000 ad views. While taking into account the 59% drop off rate. It could earn people a staggering £3,744,061.


Average UK salary used is £30,420 as posited by the Office For National Statistics.

The potential earnings were calculated based on the most-viewed and relevant video from the top five search results, with each query beginning with ‘how to [mundane activity]’.


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Valentine’s Day Woes

So it seems like us Brits are falling out of love with Valentine’s Day. We’re apparently sick of cliches and cheesy PDA’s. Also the pressure to make expensive soppy gestures is putting us all off. This, according to leading dating app, Happn.

Their research has found that 7/10 Brits claim that Valentine’s day is a waste of money. While 4/10 say it’s an excuse so card companies can make money.

1/3 say the cost of February 14th is a turn off, while 28% say it’s the social pressure to be romantic on the 14th is a turn off. Furthermore others (23%) didn’t like people bragging on social media about their partner showering them with gifts and pampering. 18% of those surveyed didn’t like cheesy marriage proposals, 17% didn’t enjoy “couples only” deals in bars and restaurants, 15% disliked PDA’s and 12% hated the added pressure from their partner to be romantic.

It’s a love–hate relationship

However, despite all this 66% of men in relationships and 61% of women enjoy celebrating their relationship on Valentine’s Day. 31% of men like being felt loved and feeling romantic. Whilst 23% of women felt the same. Yet 27% of men only celebrate to avoid upsetting their partner.

Guys splash the cash and say they need romance too

30% of men and 35% of women think it should be equal responsibility to create the romance and cover the cost. Yet according to the study from Happn, men typically spend twice as much, £115 compared to £64

Furthermore women are more likely than men to consider Valentine’s as a rip off, 48% compared to 38%. While 11% of men surveyed said they’d love to receive flowers. While 69% of women said they’d never consider giving them.

Despite all this, both men and women are more or less indifferent when veoting gifting things for the 14th February. As 39% of those surveyed said they don’t want to receive anything. Other things men and women agree on is that 19% of those surveyed said the perfect way to celebrate is dinner and drinks.

Seeing through the “showmances”

23% of men plan to post about their Valentine’s gift on socials compared to 13% of women. Despire 23% of Brits believing social posts are all for show.

Shy singletons keep their crushes under wraps

Singleton’s tend to treat Valentine’s as another day as only 13% are planning to send their crush a card, 8% flowers, and 68% are planning to do nothing at all. Whilst men are more likely than women to brave a first date on Valentine’s Day. (43% vs 28%)

New romantics under pressure

While those in a brand new relationship claim that Valentine’s puts pressure on the relationship. 35% of those seeing someone for less than 6 months claim there’s added pressure. Yet we are more likely to splash out in the early days of a relationship, 43% of those who are in one for less than a year say that they plan to spend £101+ on a new partner. Whilst compared to the average of £63 on those who’ve been together for more than a decade.

“While the study might make gloomy reading for die-hard romantics, the numbers do suggest that love is important 365 days of the year and people don’t want the excuse or pressure to show their feelings on one single day in the calendar.  Societal pressure can leave singletons feeling less self-worth, which is adding to this Valentine’s Day backlash.  This year, forget the hearts and flowers, and whether you’re with a partner or a hopeful romantic, don’t forget to look after the most important love of your life – yourself.” Head of Trends at happn, Marine Ravinet

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Jackpotting = Free Cash!? Malware + Hackers

Malware called “Cutlet Maker” is designed to make ATM’s eject all of the money inside them according to a law enforcement official. Thi is called Jackpotting.

“Ho-ho-ho! Let’s make some cutlets today!”

Curlet Maker’s control panel reads the above. It shows cartoon images of a chef and a cheering piece of meat. This means in Russian, a cut of meat. However it also can bean a bundle of cash.


A joint investigation between our friends over at Motherboard and the German broadcaster Bayerischer Rundfunk (BR) looking into “jackpotting”

A spate of attacks on ATM’s in Germany in 2017 saw thieves make off with more than 1M Euros.

Jackpotting is where cybercriminals use malware or hardware to trick ATM’s into ejecting all of the money inside of them. No need to use a credit card either. They’ll install the malware onto an ATM by prying open a panel and loading it on using a USB stick and USB port.

Although a European non profit said that Jackpotting attacks have decreased, multiple sources tell Motherboard that attacks in other parts of the world have gone up. Such as the US, Latin America and Southeast Asia. Impacting both the banks and ATM manufacturers.

“The U.S. is quite popular,” a source familiar with ATM attacks told Motherboard.

(Motherboard and BR granted multiple sources, including law enforcement officials, anonymity to speak more candidly about sensitive hacking incidents.)

Showing off…

During an annual Black Hat cybersecurity conference in 2010. Late researcher even demonstrated live on stage his own strain of ATM malware. His malware displayed JACKPOT on the ATM as it threw out the cash in a steady stream.

Christoph Hebbecker, a prosecuting attorney for the German state of North Rhine-Westphaila told Motherboard that his office is investigating 10 incidents between February and November 2017. Hackers stole 1.4M Euros, Hebbecker said. He continued that because of the similar nature of all the attacks. He believes that they could be linked to the same criminal gang.

Multiple sources told Motherboard that the attacks in 2017 impacted Santander; two sources said they specifically involved the Wincor 2000xe model of ATM, made by the ATM manufacturer Diebold Nixdorf.

A Santander spokesperson said in an emailed statement to Motherboard,

“Protecting our customers’ information and the integrity of our physical network is at the core of what we do. Our experts are involved at every stage of product development and operations to protect customers and the bank from fraud and cyber threats. This focus on protecting our data and operations prevents us from commenting on specific security issues.”

Furthermore, officials in Berlin, said they had seen at least 36 jackpotting cases since Spring 2018. With 1000’s of Euro’s stolen. Across Germany over the past several years 82 attacks have occured, according to police spokespeople. While not all of them were successful cash outs.

Aging ATM’s

ATM Jackpotting isn’t limited just to a single bank or ATM manufacturer. “You will see this across all vendors; this is not dedicated towards a specific machine, nor towards a specific brand, and definitely not a region,” Redecker said.

A reason for the security issue is that ATM’s, for many of them, are aged Windows computers.

“These are very old, slow machines,” the source familiar with ATM attacks informed Motherboard.

While many ATM manufacturers have made improvements to their devices, it doesn’t mean that all ATM’s will be up to the same standard, Redecker from Diebold Nixdorf stressed.

Furthermore responsibility on securing access to the ATM’s is the banks responsibility too.

“In order to execute a jackpotting attack, you have to have access to the internal components of the ATM. So, preventing that first physical attack on the ATM goes a long way toward preventing the jackpotting attack,” David N. Tente, executive director of USA, Canada & Americas at the ATM Industry Association (ATMIA), said in an email to Motherboard.

Redecker said he’s been witnessing Jackpotting attacks across the globe since 2012. Germany suffered it’s first Jackpotting in Berlin in 2014.

Cheap Software

In 2017, around the same time as the attacks, researchers at Kaspersky, a cybersecurity firm. published research showing Cutlet Maker for sale on hacking forums. It seemed like anyone with the money could buy the software and try Jackpotting for themselves.

“The bad guys are selling these developments [malware] to just anybody….That has enabled smaller outfits or enterprising criminals to start targeting ATMs..Potentially this can affect any country in the world,” David Sancho, senior threat researcher at cybersecurity firm Trend Micro, and who works with Europol on jackpotting research, said to Motherboard.

Motherboard spoke to one cybercriminal claiming to sell the Cutlet Maker malware.

“Yes I’m selling. It costs $1000,” they wrote in an email, adding that they can offer support on how to use the tool as well. The seller provided screenshots of an instruction manual in Russian and English, which steps potential users through how to empty an ATM. Sections of the manual include how to check how many banknotes are inside the ATM, and installing the malware itself.

The European Association for Secure Transactions (EAST), a non-profit that tracks financial fraud, said jackpotting attacks decreased 43 percent over the previous year, in a report published this month. But it’s worth stressing that EAST’s report only covers Europe.

“It happens in parts of the world where they don’t have to tell anybody about it,” the source familiar with ATM attacks added. “It’s increasing, but, again, the biggest problem we’ve got is that nobody wants to report this.”

Heading to the US?

Such a lower barrier of entry into ATM malware, you could argue as being the reason as to why there’s a rise in Jackpotting attacks. While in January of 2018, the secret service began warning financial institutions of potential Jackpotting attacks in the US.
Although those used a different piece of ATM malware called Ploutus.D.

“Globally, our 2019 survey indicates that jackpotting attacks are increasing,” Tente from ATMIA wrote in an email to Motherboard.

As the source familiar with ATM attacks said, “There are attacks happening, but a lot of the time it’s not publicized.”


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Black Friday, a wonderful customer experience

Us Brits are predicted to have spent a whopping £5.6Billion combined on Black Friday and Cyber Monday this year. With the average spend also predicted to be £251.20 each. Why the shift in behaviour? The digital era. Shoppers are now preferring speed and convenience rather than going into a brick and mortar store.

92% of those surveyed by PwC claim that they will have bought at least 1 item over the internet between Black Friday and Cyber Monday. This number includes 56% of all customers who intend to do all their shopping on the net!

Black Friday Human Interaction

Despite this HUGE increase in online shopping. The PwC survey discovered that 75% of consumers desire human interaction as part of the digital journey. Therefore more retailers are investing in assisted intelligence solutions.  Which therefore will create a seamless brand experience in order to compete in such a competitive online environment, this is according to Sameer Parvez, Head of Retail & Ecommerce at Teleperformance:

With sales predicted to be 800 per cent more than a regular Monday, it is imperative retailers have a digital customer experience in place that integrates chatbots with their existing customer interaction channels, alleviating pressure from customer service agents. The demand for chat services is significant, with over 50 per cent of consumers preferring this method of instant communication.

As more and more consumers go online, companies that adopt an omni-channel customer engagement strategy can retain an average 89% of their customers, deepening the relationship between the brand and the consumer.”

In order to stay relevant to consumers who now expect 24 hour communication, retailers must respond to this need and boost their digital online experience by considering a High-Tech, High-Touch approach. This gives shoppers the option to speak to a customer service advisor as well as round-the-clock online chat services.

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50 all time biggest movie FLOPS!

Firstly, let’s talk about movie records! Earlier this year Avengers: Endgame became the highest grossing movie of all time! Bringing in a total of over $2.79 billion at the box office. That’s Billion. With a capital B! Jheeeze! So much money! However, not all films were this lucky, our friends over at musicMagpie analysed over 1,000 different movies to find out which movies were the biggest box office failures of all time.  Detailing which of the movies earned very little compared to what it cost to make it. Therefore making it on to the list of  movie flops!

So, which one made the top of the list? While, Mars Needs Moms came out at the very top of of the biggest box office flop of all time. How much did it lose? It lost a cool $110, 450, 242. That’s A LOT of money to lose on a film! Dark Phoenix, the last movie in the long running X-Men Franchise came out second with a loss of $103, 643, 105 at the box office.

So, check out the table below which details 50 of the biggest box office flops of all time!

50 biggest box office flops of all time:

Movie Loss $ Production Budget $ Worldwide Gross $
Mars Needs Moms (2011)  -110,450,242  150,000,000    39,549,758
Dark Phoenix (2019)  -103,643,105  350,000,000  246,356,895
Town & Country (2001)   -94,635,231 105,000,000   10,364,769
Adventures of Pluto Nash (2002)  -92,905,005  100,000,000  7,094,995
Promise (2017)   -79,448,583    90,000,000    10,551,417
Renegades (2019)  -75,978,328  77,500,000  1,521,672
A Sound of Thunder (2005)   -73,699,549  80,000,000  6,300,451
Cutthroat Island (1995)  -73,482,678   92,000,000    18,517,322
How Do You Know? (2010)   -70,371,823  120,000,000  49,628,177
Monkeybone (2001)   -69,590,483   75,000,000     5,409,517
Nutcracker in 3D (2010)   -69,533,984   90,000,000    20,466,016
Alamo (2004)  -68,088,638   92,000,000    23,911,362
Air Strike (2018)   -64,483,721  65,000,000   516,279
Monster Trucks (2017) -63,357,202  125,000,000   61,642,798
13th Warrior (1999)  -63,301,101  125,000,000   61,698,899
Stealth (2005)  -61,583,254 138,000,000    76,416,746
Soldier (1998)  -60,376,918   75,000,000  14,623,082
Postman (1997)   -59,158,877    80,000,000  20,841,123
Osmosis Jones (2001)   -56,403,089  70,000,000   13,596,911
Ballistic: Ecks vs. Sever (2002)  -55,705,158  70,000,000  14,294,842
Lucky Numbers (2000)  -54,985,766   65,000,000  10,014,234
Timeline (2003)  -53,296,816  80,000,000  26,703,184
Final Fantasy: The Spirits Within (2001)  -51,868,170  137,000,000  85,131,830
R.I.P.D. (2013)  -50,923,322  130,000,000  79,076,678
Blackhat (2015)  -50,334,996  70,000,000  19,665,004
Battlefield Earth: A Saga of the Year 3000 (2000)  -50,274,337  80,000,000  29,725,663
Hard Rain (1998)  -50,129,433  70,000,000  19,870,567
Legends of Oz: Dorothy’s Return (2014)  -49,892,067  70,000,000  20,107,933
Great Raid (2005)  -49,402,930  60,000,000  10,597,070
Father’s Day (1997)  -49,318,920  85,000,000  35,681,080
Last Man Standing (1996)  -48,884,073  67,000,000  18,115,927
Beyond Borders (2003)  -48,572,910    60,000,000   11,427,090
Holy Man (1998)  -47,930,281  60,000,000  12,069,719
Hudson Hawk (1991)  -47,781,084  65,000,000 17,218,916
In the Name of the King: A Dungeon Siege Tale (2008)  -46,766,780  60,000,000  13,233,220
Red Planet (2000)  -46,536,031  80,000,000  33,463,969
Flyboys (2006)  -45,183,621  60,000,000  14,816,379
Supernova (2000)  -45,183,506  60,000,000  14,816,494
Virus (1999)  -44,373,310  75,000,000  30,626,690
Rollerball (2002)  -44,147,492  70,000,000  25,852,508
3000 Miles to Graceland (2001)  -43,291,152  62,000,000  18,708,848
Live by Night (2016)  -43,225,568  65,000,000  21,774,432
Last Legion (2007)  -41,642,229  67,000,000  25,357,771
Flight of the Phoenix (2004)  -40,990,820  75,000,000  34,009,180
Adventures of Rocky & Bullwinkle (2000)  -40,870,390  76,000,000  35,129,610
Meet Joe Black (1998)  -40,349,997  85,000,000  44,650,003
Son of the Mask (2005)  -40,081,578  100,000,000  59,918,422
Invasion (2007)  -39,852,958  80,000,000  40,147,042
Last Castle (2001)  -39,458,332  60,000,000  20,541,668
Oliver Twist (2005)  -38,329,080  65,000,000  26,670,920

What do you think of this list of the most movie flops? Did you enjoy some of the movie flops? Let us know via our socials @howtokillanhour!

So, head over to the musicMagpie website for more information about the most expensive movies of all time please click here!

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5 Fun Ways To Make Money Online

There are lots of ways to make money online. Some of these aren’t so fun and will only make you a couple bucks – these include the likes of paid surveys and virtual assistant work. However, other ways of making money can be very fun and can be very profitable. Here are just five examples of fun ways to make money.

Try matched betting

Matched betting is a strategic way of making money through gambling sites. Whilst traditionally gambling is all down to luck, matched betting is a more certain way to make money and involves taking advantage of betting sites that offer free bets. Using free bets, it’s possible to bet both sides on a match and never lose. You’ll find free bets advertised across the internet such as this William Hill offer. It’s worth doing a bit of research on matched betting before you start to maximise your earnings.

Make money playing fantasy sports

It’s also possible to make money playing fantasy sports. In fact, some people have got rich off the back of fantasy sports teams. Such games allow you to build your own fantasy sports teams and play in leagues against other players’ teams. There are paid leagues out there – which is where the potential to earn big is. The likes of Fan Duel are some of the easiest to earn money from as a beginner, plus these platforms allow you to bet over outcomes of fantasy leagues.

Start a blog/vlog

You may also be able to make money by starting a blog or a vlog. By writing about things that you’re passionate about or creating videos on topics that interest you, you may be able to amass enough readers or viewers to then monetise your blog or vlog (this involves displays ads on your posts or videos, which you then get revenue from every time someone clicks on these ads). There are simpler ways to make money through blogging and vlogging including accepting sponsored content, which many bloggers and vloggers do.

Sell your own crafts online

If you like making crafts of any kind, you may be able to start up a business making and selling these items online. The likes of Etsy are popular platforms for selling crafts ranging from handmade clothes to handmade carpentry. Whilst you can sell crafts locally, selling online allows you to access a worldwide audience of buyers interested in DIY crafts.

Run a company’s social media account

If you love social media, you could consider running a company’s social media accounts for cash. Many businesses outsource their social media. In the case of large companies, this can be a full-time job with a good salary. In the case of smaller companies, you may be able to manage their social media as a side hustle. Taking a social media marketing course be handy when considering this as a career.


Twitter Conversations Subscription

Twitter Conversations Subscription

Since Twitter rolled out a prototype app called Twttr, and other features which have been spotted in Twitter’s code. Such as a ‘Hide Tweet” button. Twitter also confirmed today that a feature will allow people to subscribe to an individual conversation. Without having to “like” or RT the tweet.

It was spotted by Jane Manchun Wong,a reverse engineer. She often peeks inside popular apps to discover new features that are on the way.

View image on Twitter

Jane Manchun Wong@wongmjane
Wong spoke to TechCrunch and found the new feature within the Android version of the Twitter app. It’s jus a prototype for now though. The new button is said to be placed in the top right hand corner of a Tweet.

When TechCrunch reached out to Twitter, they didn’t provide any details of a launch yet. The feature is still under development and that the new feature is designed to make Twitter more conversational.  Allegedly this is one of Twitter’s top goals at the moment. Alongside making abuse less prominent on the site.

The new feature will allow users to follow a conversation thread, without liking the tweet or joining in the conversation. Users can also opt to receive notifications for a conversation too.


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Superhero Debt

How Much to be Batman, Superman, Spiderman or Walter White?

Have you ever wondered how much it costs to be a Superhero? Well, there’s some data been collated and apparently it costs a lot! There’s a lot of money being spent and there’s some Superhero Debt! One interesting stat is that James Bond spends 18x his salary on booze, cars and gadgets each year. The infographic looks at the salaries and expenditures of a lot of popular heroes. One of the minimal spenders is Peter Parker. He spends only $1,125 of his superhero lifestyle each year. While Bruce Wayne on the other hand spends $333,886,814 yeeesh! Some of our heroes are in lots of debt however. Ghostbuster Peter Venkma is in $140,000,000 worth of deby because of his proton pack!

Superhero Debt

The guys over at The True Cost of Heroism collated lots of data from each superhero franchise and compared each hero across 6 areas of expertise to figure out their expenditure. Which was:

  • Education Fees
  • Rent
  • Vehicle Cost
  • Specialist Equipment
  • Gadgets
  • Clothing
  • Lifestyle Expenditure.

As stated above Bruce Wayne spends a lot of money on his lavish lifestyle and Peter Parker is sensible and spends well within his means even saving a total of $22,169 each year.

Other’s such as Sherlock Holmes actually outspent his income twice over. Spending twice over $47,725 on his Central London home, specialist equipment and cigars. Walter White’s income cost him 4x his Chemistry Teachers annual salary. Furthermore Buffy Summers spends $69,886 on slaying vampires each year.

All 7 overdrawn fictional characters were able to create a total of $137,485,640 annual debt between them. While suprisingly Batman and not so surprisingly Spider-Man walk away with $8,886,135,355 in profit each year.

Superhero Debit – Fictional characters who overspend the most:

Peter Venkman (Ghostbusters)

$136,146,915 in debt

James Bond

$911,467 in debt

Walter White

$205,264 in debt

The full list of films and TV shows featured include:

  • Spider-Man

  • Batman

  • Breaking Bad

  • Buffy the Vampire Slayer

  • Stranger Things

  • Ghostbusters

  • James Bond

  • Indiana Jones

  • Sherlock Holmes

To view The True Cost of Heroism, and a beautiful infographic and a lot more information please click here!

Lottery Winner: Would you go public?

Winning the lottery would be amazing wouldn’t it. A life free of financial worry, no need to care about if you’re going to make it to the end of the month. No need to not go somewhere to save some pennies. You can literally do anything you want. Money will solve a lot of problems. Having enough money to pay off your mortgage. Or even a house for that matter. Will always have food on the table, owning a car or having enough money to use public transport often. Having enough clothes on your back. But would YOU go public if you won vast sums of money on the lottery?

Turns out that just 1 in 10 would go public if they won. Just 1 in 10!

  • Majority of adults wouldn’t go public if they won lottery BUT fame would convince them to do so.
  • Twice as many men than women would go public just to be on television.
  • New study shows gambling awareness and behaviour and pinpoints the jackpot hotspots.

The UK is a nation of gamblers. With only 2% of us here in the UK never gambled, according to new research. The study looked into adults gambling habits. Subsequently looking at how often they place bets and what they’re gambling on. Furthermore the study also looked at what would encourage them to go public if they were to win £1M or more.

Gambling awareness is only at 2%. Shockingly 48% of UK Adults weren’t aware that the 2p and 10p slot machines is a form of gambling. Nor do 40.1% of those surveyed were aware that Bingo too is a form of gambling. This compared to 50.7% Millennials and Gen Z’s awareness that they do not consider online slots to be gambling, with 79.7% of Over 55’s thinking they do (class as a gambling activity)

Shockingly 11.9% of the same group of people (Millennials/Gen Z) do not consider sports bets, slots, scratchcards, casinos or the lottery to be a gambling activity.

During the study, it was found that women have less gambling awareness than men. With 11.1% of females incorrectly identifying any activities listed as gambling compared to 8.4% of males.

Lottery Jackpot.

When surveyed people were asked what would they do if they did win £1M or more. 12.3% wished to remain anonymous, believing it would be more futile. Believing going public would lead to more control. However, 5.9% said that they’d only go public to gain recognition for a large charitable donation.

It was discovered that those aged 18-24 were more likely to go public than the over 55’s (16.4% vs 3%).  Furthermore, 2.5% of adults in the UK (1,263,210) would give up privacy for fame if they won a 7 figure amount.  With twice as many men seek the limelight when compared to women (3.4% vs 1.8%)

Top five most common reasons that would encourage winners of £1m to go public include:

  1. It would be futile to stay anonymous and I would rather have control over it (12.3%)

  2. Recognition for a large charitable donation (5.9%)

  3. To show others that winning the jackpot can be done (5.8%)

  4. Gain help with accounting and banking (5.6%)

  5. To draw attention for a business that might be set up with the winnings (5.3%)

Big Wins

The research study also took a look at the biggest wins around the world and took a look at which activity was the most rewarding to punters. It also went deeper and looked at who won the prizes and where in the world they took place.

In a not-so surprising stat Las Vegas has a lot of the biggest wins. 10 out of 50 of the biggest jackpots since 2000 all came from the gambling centre of the world. With 9/10 top 10 casino jackpots have been won in Vegas. Casinos paying out a total of $196,238,754 across them. One Vegas local even won $110,726 in Bingo!

Out of all the largest sums since 2000, Lottery wins account for 10 of them, when compared to other forms such as sports betting. With all of those wins totally an eye watering $3,989,005,710.

Surprisingly a HUGE number of UK adults have played the lottery at least once (63%) and 55% of UK adults play it at least once a year. With the same number (55%) having played as scratchcard at least once.

For more info and an interactive guide please click here!

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