Voice is going to be HUGE in 2019 and there are more and more usages that companies are discovering every day. One of the interesting ones that we’ve used is from Diageo. It’s available on Amazon’s Alexa and it’s called Talisker Tasting Experience. Once asking Alexa to open Talisker Tasting, consumers will be asked to name the Whiskey that they own. Be that the Talisker Skye, Talisker Storm or Talisker 10 year old Single Malt. Once informed Alexa will begin an audio journey. Consequently drinkers will be taken through an auditory journey of how to taste the Scotch and get to know the richness and complexity of flavours from within the Talisker range. Furthermore after completing their drink, tasters will be invited asked to ask questions about the story of their drink, or flavours of Scotch that they’re interested in.
The final stage invites the taster to ask questions about the story behind their drink or flavours of Scotch they may like to try in the future.
“Talisker is a brand with an extremely rich heritage, produced by the sea on the Isle of Skye. When approaching this project, we were looking to bring elements of this location and the fantastic tasting tours at the Talisker Distillery into people’s homes.”
“Voice is the perfect technology to do just this and provide an enhanced brand experience by putting the consumer, product and brand at the centre of a tasting, in a completely seamless and non-intrusive way.” Benjamin Lickfett, Head of Technology and Innovation at Diageo
This isn’t the only Alexa based app from Diageo either! They also have ‘The Bar’ which was released in December 2017. However, this app is specifically for the Echo Show. This app will highlight how to master mixology techniques and shop for ingredients. All through voice led advice. Furthermore Happy Hour Amazon Alexa Skill uses voice to provide cocktail recipes. Consequently, the app will even recommend bars to drinkers, specific bars to enjoy a Diageo cocktail.
While, voice is getting really really good and we’re intrigued to find out how Diageo will develop their voice technology. It’s worked really well for the Talisker Tasting Experience and we cannot wait to see more!
Download Talisker Tasting Experience here!
Purchase some Talisker Whiskey here!
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