Blue Yeti approached How To Kill An Hour to partner up for a promotion around their Blue Yeti Microphone.  Among other promotional content this included a ‘proof is in the pudding’  / meta formula within which the audio adverts were recorded on a Blue Yeti Microphone.

This allowed the audience to hear just how good the product was and lead to a series of further multimedia content around the Blue Yeti Microphone from How To Kill An Hour.