iPhone 13 – A HUGE Cinematic Upgrade

iPhone 13 and iPhone 13 mini are the next generations of smartphones from Apple. There is a beautiful design with sleek flat edges. Both models comes with a brand new advanced dual camera system ever on iPhone. With a new wide camera with bigger pixels and sensor shift image stabilisation. Allowing for improvements in low light photos and videos. New personalisation with the camera with Photographic Styles and Cinematic mode. A15 Bionic also allows for a longer battery life, brighter Super Retina XDR display, new durable Ceramic Shield front cover, double entry level storage at 128gb and IP68 rating for water resistance.

iPhone 13 and iPhone 13 mini are available in Pink, Blue, Midnight, Starlight, and (PRODUCT)RED.


Both the iPhone 13 and iPhone 13 mini have amazing Ceramic Shield exclusive to iPhone and tougher than any other smartphone glass. Both of the 6.1inch and 5.4inch displays are safe. They also have IP68 water resistance rating and are designed to protect from spills and common liquids. A new redesigned rear camera with diagonally arranged lenses enables the advance dual camera system. A redesigned TrueDepth camera system is smaller while still packing the same tech as before, but it’s smaller. Allowing Face ID but offering more display area.

Super Retina XDR OLED

The Super Retina XDR OLED display has been improved to deliver a 28% increase in max outdoor brightness at 800 nits, higher peak brightness for HDR content like photos and videos at 1200 nits.

Battery has been improved thanks to the A15 Bionic. More efficient components, a larger battery, and power optimisations. iPhone 13 will deliver an all-day battery, offering up to 2 1/2 more hours in a day than iPhone 12. While iPhone 13 mini will provide up to 1 1/2 more hours in a day than iPhone 12 mini.


Cameras on the iPhone and iPhone 13 mini have a massive upgrade. There’s a new Wide camera with 1.7 µm pixels, combined with the biggest sensor ever in an iPhone dual-camera system. It will allow for 47% more light for less noise and brighter results. Sensor-shift OIS, the same tech introduced in iPhone 12 Pro Max, also comes to the Wide Camera. Even in the iPhone 13 mini. Stabilises the sensor instead of the lens so shots are more steady. While the custom -designed Ultra Wide camera with a new sensor captures images with more detail in the dark areas of photos and videos with less noise.


Apple done an extensive study of cinematography and the powerful use of rack focus, Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker.

While you can also adjust the focus during and after capture. Changing the level of the bokeh in the photos app and iMovie for iOS. While this adjustment will also soon come to iMovie for MacOS and Final Cut Pro. Cinematic mode records in Dolby Vision HDR. With both models offering HDR video recording with Dolby Vision. Support for 4K up to 60fps on all cameras.

A faster Neural Engine in A15 Bionic, new image signal processor and advancements in computational photography power all-new features on iPhone 13 and iPhone 13 mini.

Photography Styles

Photographic Styles allows for users to bring their own personal photo style to every image. Preset and customised preferences work across scenes and subjects, more than just a filter. Intelligently applying the right adjustments to different parts of the photo. While ensuring important parts are preserved, such as a persons skin tone.

The dual camera system and  power of computational photography support Smart HDR 4, now with improved colour, contrast, and lighting for each subject in a group photo, including in challenging conditions, making images more true to life, as well as improved Night mode. And the TrueDepth camera supports all the amazing new camera features, including Cinematic mode, Photographic Styles, Smart HDR 4, and more.

A15 Bionic

A15 Bionic is much faster than the competition delivering a much improved performance and power efficiency making everything fluid in iPhone 13. The 6-Core CPU has 2 high performance cores and 4 high efficiency cores and is up to 50% faster than the competition. While the new 4-core GPU is up to 30% faster than the competition. Allowing for more lifelike visuals and improved lighting effects in graphics intensive games.

The new 16-core Neural Engine is capable of faster machine learning for features such as the Live Text in Camera in iOS15.


5G is also on the new iPhone 13 transforming the way users share, connect and enjoy content.

Users can experience higher-quality video streaming on their favourite platforms, more competitive gameplay in multi-player games, faster download and upload speeds, and so much more.


iPhone 13 Pro and iPhone 13 Pro Max

The iPhone 13 Pro and iPhone 13 Pro Max are the top of the range models for this years iPhones.

Both models feature the all new Super Retina XDR Display with ProMotion, featuring adaptive refresh rate of up to 120Hz. Pro camera system has brand new Ultra Wide, Wide and Telephoto cameras that capture amazing photos and videos. All powered by the amazing A15 Bionic. With macro photography coming to the iPhone for the first time on the Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera.


Computational photography features such as Photographic Styles personalise the look of images in the camera app. With both models now having Night mode on all cameras. Video takes a huge leap with Cinematic mode for beautiful depth of field transitions, macro video, Time-lapse and slow mo and better low-light performance.

Both models offer end to end pro workflows in Dolby Vision and ProRes. iPhone and iPhone 13 Pro Max also have 5G. There are also big improvements to the battery life and a new max storage to 1TB and the Ceramic Shield front cover.

Phone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes, including Graphite, Gold, Silver, and the all-new Sierra Blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.


There is new sensors and lenses for all 3 rear cameras, powered by the new image processor in the A15 Bionic for improved noise reduction and tone mapping. The all-new Wide camera has a larger sensor with 1.9 µm pixels. For far less noise and faster shutter speeds needed across lighting conditions.

Coupled with the larger ƒ/1.5 aperture, the Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a massive improvement in low-light situations, up to 2.2x when compared to iPhone 12 Pro, and nearly 1.5x when compared to iPhone 12 Pro Max. Sensor-shift optical image stabilisation (OIS) — unique to iPhone. Is available on both models, stabilising the sensor instead of the lens, so images are smooth and video is steady, even when the user is not.

Ultra Wide

New Ultra Wide camera features a wider  ƒ/1.8 aperture and a new autofocus system, bringing a 92 percent improvement for low-light environments, producing images that are brighter and sharper.

The new lens design has autofocus capability for the first time on the Ultra Wide on iPhone. While the software on iPhone allows for macro photography. Users can capture sharp, stunning images, magnifying subjects with a minimum focus distance of 2cm. You can also use macro to video including Slow-Mo and Time-Lapse. The Telephoto camera is now 77m, allowing users to get closer to the subjects while recording video. You can also achieve even more classically framed portraits, offering 3x optical zoom for a total 6x optical zoom range on the camera system.

Photography Styles

A faster Neural Engine in A15 Bionic, new ISP, and advancements in computational photography power the all-new camera features on iPhone 13 Pro and iPhone 13 Pro Max. Photographic Styles allows users to bring their personal photo preferences to every image.

Preset and customised preferences work across scenes and subjects, and unlike a filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved.

Night Mode comes to all cameras on iPhone 13 and iPhone 13 Pro Max, with Smart HDR 4, users can expect improved colour, contrast and lighting for subjects. Even in group shots or challenging lighting situations. iPhone 13 Pro and iPhone 13 Pro Max also has the same features you all love such as Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting.


There is a brand new Cinematic mode on iPhone allow for a beautiful depth effect with automatic focus changes. Therefore allowing for cinematic style content creation. Focus can also be changed during and after the capture on Photos and iMovie on iOS. Coming soon to iMac on MacOS and Final Cut Pro. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR.

Separate to the iPhone 13, the iPhone 13 Pro / Pro Max can shoot in ProRes an advanced video codec used for commercials, films and TV broadcasts. Offering higher colour fidelity and less compression. Helped by the new camera hardware, advanced video encoders and decoders and the A15 Bionic and flash storage pipeline. iPhone is the only smartphone in the world to provide an end-to-end workflow — capture, edit, and share in Dolby Vision or ProRes.

Super Retina XDR

iPhone 13 Pro and iPhone 13 Pro Max has a Super Retina XDR with ProMotion, supporting an adaptive refresh rate from 10Hz to 120Hz. Allowing users to have fast frame rates when users need it. Intelligently preserving battery life when they don’t. Making everything feel more responsive as a result.

While the display is the brightest ever at up to 25% higher max outdoor brightness at 1000nits. Allowing users to experience amazing resolution, colour, and contrast whether casually scrolling through the web or watching HDR videos.


The new Pro lineup has a new premium flat-edge design, crafted with surgical grade stainless steel band. The finish is resistant to abrasion and corrosion with a textured matte glass back. Both models are protected by the Ceramic Shield front cover, exclusive to iPhone. Which is tougher than any other smartphone glass, offering great durability and drop performance. The screen also has a 20% smaller area to house the TrueDepth camera system, allowing for more screen real estate.

Battery life is much improved, iPhone 13 Pro will last up to 1 1/2 hours longer than iPhone 12. While iPhone 13 Pro Max will last up to 2 1/2 hours longer than the iPhone 12 Pro Max.

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