How To Kill An Hour x DFS x Shaquille O’Neal’s La-Z-Boy Collaboration

When it comes to comfort, Shaquille O’Neal knows a thing or two—so we were buzzing to collaborate with DFS and La-Z-Boy for a special episode of How To Kill An Hour filmed entirely inside a DFS store. This wasn’t just any DFS—this was a showcase of the La-Z-Boy XL Tamla chair, designed in partnership with Shaq himself. Supersized comfort, supersized vibes.

What Went Down

For this one-of-a-kind episode, we swapped the usual studio setup for plush La-Z-Boys, kicked back, and did what we do best: bringing laughs, storytelling, and a bit of chaos. Here’s the lowdown:

DFS Messages – Shoutouts to DFS for supporting the show and keeping us comfy. Hosts’ Catch-Up – A free-flowing chat about life, games, and the madness of the week.
Jokes of the Week – Our regular dad joke showdown, plus some bonus laughs with Lay-Z-Boy Jokes.
Guess The Song – Remix challenges with classic tunes—always a fan-favourite.
Shaquille O’Fact or Shaquille O’Fiction – A hilarious game of guessing whether Shaq facts are true or cap (spoiler: the man is a legend).
Kill A Bit – Our laid-back segment on what we’ve been up to—this time including debates like “100 men vs a gorilla” (don’t ask).

Why It Mattered

This wasn’t just a podcast—it was an immersive content moment. By integrating DFS’s La-Z-Boy collection into our set, we showed how brands can seamlessly be part of the conversation while creating entertaining, relatable content for audiences. Plus, Shaq’s larger-than-life input gave the whole episode an extra zing.

Content Highlights

• 1 x Podcast Episode

• 1 x Instagram Reel

• 1 x Story Post pushing the Reel

• 1 x TikTok Video

The La-Z-Boy Vibes

Marcus: “Listen, I’m not even gonna lie… this chair might be the most comfortable thing I’ve ever sat in. I’m genuinely considering replacing my gaming chair at home with the Tamla XL.”

Co-host Sean: “It’s like sitting in a cloud, but one that’s been personally approved by Shaquille O’Neal himself. DFS—you might not get this chair back!”

Big thanks to DFS for the collaboration—and a huge shoutout to the La-Z-Boy XL Tamla. Safe to say, it’s the comfiest we’ve ever been while recording an episode.

Listen to the full episode here and catch clips on our socials @howtokillanhour.

Interested in collaborating or creating something unique with How To Kill An Hour? Drop us a line—we love working with brands that want to do things differently. work@howtokillanhour.com