Tag Archive for: augmented reality

Augmented GAP dressing Rooms!

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You soon may be able to ‘try on’ clothes before you actually buy them or have them in your possession! GAP have been experimenting with AR and are launching their “Dressing Room” app in the near future.

The app which was built in collaboration with Google and San Fran start up Avametric uses Augmented Reality to let users ‘try on’ clothes without having to have the clothes with them or be in an actual store. You’re not actually seen with them on unfortunately but rather a 3D mannequin type model. After you add info such as height/weight the app places a virtual model (which is based on you but isn’t you) in the room infant of you to see ho different items would fit. If you like it, then go ahead and purchase right from within the app.

Sounds cool enough but it won’t be available to all and is only available to Google Tango smartphones. Which are little and none, only the Lenovo Phab2 pro and an ASUS phone called ZenFone AR later this year. GAP Says that it is solely focused on making its app work on Google’s augmented reality platform.

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Apple AR Glasses?!

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According to Tech Journalist Robert Scoble Apple are working on an AR set of smart glasses with German lens specialist Carl Zeiss to bring AR to the masses in 2017.

Scoble has written of Apple’s VR plans before back in November he said that Apple were planning on building a PrimeSense sensor right into the TV and into the iPad/iPhone to create some sort of mixed reality.  Primesense are a 3D sensing company, the same company who created the original Xbox Kinect – Apple acquired them in 2013.

Tim Cook has spoke of AR in the past calling that AR will be bigger business in the long term than VR,Cook told Good Morning America in Septembe:

“There’s virtual reality and there’s augmented reality – both of these are incredibly interesting…….But my own view is that augmented reality is the larger of the two, probably by far…..Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time. Less people will be interested in that.”

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VR helping the sick

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VR may be fully in the gaming industry at the moment but it may well be in your hospital bed, should you ever be needing medical treatment or therapy.

A VR experience called Joy is being tested for its ability to make long staying hospital patients feel less lonely during their stay at the hospital. It is the baby of Australian VR company ‘Liminal’ and has been commissioned by a health insurance company called Medibank. Linda Swan of Medibank told Mashable that she believes that loneliness is linked to slower recovery times and an increased risk of further disease.

Joy utilises Google Daydream view and it’s controller to sit in an experience which shows users in a circle around a campfire surrounded by cartoon figures, users can then select a story form a book which then a character will read aloud to you.

Even though this experience sounds quite childlike and is at risk of alienating a lot of patients, Linda Swan stated that they are trying to appeal to as many people as possible with their VR experience. The experience is limited to those who are bed bound which is why the experience has very minimal levels of interactivity with the world that patients are transported to. This is because of the environment of where they are located and being mindful of the patients that would be using this product. This is also the reason to why the team decided to go with mobile VR technology rather than room scale technology VR.

After a trial at Brunswick Private Hospital in Melbourne, Australia,  Medibank will decide if the program should be rolled out more broadly as part of its range of health services.

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