Apple September Event 2020 – Rundown

Apple have just tied up their Apple September Event 2020 and boy oh boy did they announce some interesting things!

Apple September Event 2020 –  The Apple Watch Series 6

The Apple Watch Series 6 delivers breakthrough Wellness and fitness capabilities with a revolutionary Bloody Oxygen feature that offers wearers more insight into their wellness.

Also included is a S6 System in Package and next generation always-on altimeter. Furthermore there’s even more colour with new cases and finishes and bands. WatchOS7 brings Family Set Up, sleep tracking, automatic hand washing detection, new workout types and the ability to curate and share watch faces.

Blood Oxygen Sensor and App

Apple Watch Series 6 expands what Apple Watch can do with a new feature that will measure the oxygen saturation of a wearers blood. Oxygen saturation or SpO2 represents the percentage of oxygen that is being carried in red blood cells from the lungs to the rest of the body. While it indicates how well this oxygenated blood is being delivered around the body.
Apple Watch Series 6 will compensate for natural variations in the skin and improved accuracy the sensor employs four clusters of green red and infrared LEDs, alongside the four photodiodes on the back crystal of the Apple Watch. Measuring the light that is reflected back from blood. The Apple Watch then uses an advanced custom algorithm built into the Blood Oxygen app. To measure blood oxygen between 70% and 100%.  On demand measurements can be taken whilst a user is still and periodic background measurements occure when they are inactive. Even during sleep. All data is visible in the Health app. Allowing users to track trends over time and see how their blood oxygen levels change.


Apple watch Series 6 uses a new dual core processor that is based on the A13 Bionic that is found in the iPone 11. The upgraded S6 SiP runs at 20% faster, allowing apps to launch 20% faster, whilst maintaining an 18 hour battery life. Apple Watch Series 6 also featuers the U1 chip and Ultra Wideband antennas. As this will enable short range wireless location support for new experiences such as digital car keys. Apple Watch Series 6 can also achieve a full charge in under 1.5 hours! The always on display is also 2.5 times brighter than Apple Watch Series 5 outdoors when the user’s wrist is down. Furthermore you can also now access Notification Center and Control Center, tap on complications, and swipe to change faces without having to wake their watch screen.

Always-On Altimeter

A brand new always-on altimeter provides real-time elevation all day long. By using the new more power efficient barometric meter. Also in conjunction with GPS and nearby WiFi networks. Allowing the Apple Watch Series 6 to detect small elevation changes above ground level, up and down to the measurement of a foot! It can be shown as either a new watch face, complication or workout metric.

Apple Watch Collection

There is now more choice than ever, blue is now available alongside silver, space grey and gold aluminium case options. As well as a (PRODUCT) RED Apple Watch.
Stainless steel models are now available in graphite — a rich grey-black hue with a striking high-shine finish — and an updated classic yellow gold colour. Apple Watch Edition is available in natural and space black titanium.
There’s also new band style options. Such as the Solo Loop. A brand new continuous strechable band design, that comes in either soft silicone or braided yarn. They come in a range of different sizes (9) to fit your wrist. Also available is a first-of-its-kind Leather Link wraps elegantly around the wrist, effortlessly attaching on the other side with flexible moulded magnets.
Apple Watch Nike also comes with new colours for the Nike Sport Band and Nike Sport Loop. A new Nike Compact watch face is also available which allows for multiple Nike Run Club complications.

watchOS 7
Some more information was announced about watchOS7. New watch face options such as Stripes, Chronograph Pro, GMT and Artist! New health and fitness features was also announced such as low-range VO2 Max, sleep tracking, automatic hand washing detection, and new workout types, can help users better understand overall well-being. 

Family Setup and Optimised Features for the Entire Family
Family Set up in watchOS 7 allows more people to enjoy Apple Watch. Some members may not have an iPhone. So Family Set Up will help with that. Those without an iPhone. Such as the younger or older members of the family. Can benefit from the important health and safety features of Apple Watch, like Emergency SOS, while Maps, Siri, Alarms, and the App Store and all their data is securely encrypted. They even get their own personal phone number, through a seperate cellular plan using their own Apple ID. You can follow their schedule using calendar. Set reminders for them. View photo albums synced from a guardian’s iPhone and more!

Apple Pay

Plus with the new Apple Cash Family, parents can send their kids money to spend on their watch using Apple Pay! Parents can choose to receive notifications when their kids pay and view their child’s purchases in the Wallet on their own iPhone.

Kids are also able to take advantage of the communication and personalisation capabilities, access Emergency SOS, Activity Rings and a new mode for the younger members of the family, Schooltime. Which will help them stay focused and attentive while learning at home or at school.

For the older members of the family, simplified onboarding and configuration processes. A refreshed X-Large face that shows the time and a rich complication at a glance. Health Checklist in the health app on the iPhone. This allows the ability to track whether health features have been enabled in one centralised view.


Apple also announced a Peloton style Fitness app, called Fitness+. It’s built into the Apple Fitness app, arrives later this year and intelligently incoroporates the metrics from Apple Watch for users to visualise on the iPhone, iPad or Apple Tv. Whilst offering a first of it’s kind workout experience. You can access studio style workouts, taken by world class trainers, alongside your music from Apple Music, whilst viewing your stats from your Apple Watch in the top corner.
The workouts are tuned to you too. You’ll get personalised recommended workouts based on previously completed workouts. So, it will match the workout you select the most and something fresh to help balance your routine. While you may also filter what workouts are most important to you, whether that’s a workout type, the duration of the workout or the type of music you select. Apple Music subscribers can also save the playlists and listen to it at a later date or time!
Fitness Plus is $9.99 P/M or $79.99 Per year.

Pricing and Availability

  • Apple Watch Series 6 (GPS) starts at £379 and Apple Watch Series 6 (GPS + Cellular) starts at £479
  • Apple Watch Series 6 (GPS) is available to order today from and in the Apple Store app, with availability beginning Friday, September 18, in the US, Puerto Rico, and 27 other countries and regions.

Apple September Event 2020 – Apple Watch SE

Apple Watch SE was also announced. A cheaper more affordable Apple Watch.

It packs all the features you love such as Fall Detection, Noise App, Emergency SOS all into a modern design. All at an affordable price. It features the same accelerometer, gyroscope and always on altimeter as the Apple Watch Series 6.

Apple Watch SE features a retina display with thin borders, curved corners which is 30% larger than Series 3. This allows for large and easy to read app icons and fonts. While fonts and complications are precise and informative. New Watch faces are optimised for the display so users can easily view notifications and text messages.
It has the S5 System in Package and dual core processor. Apple Watch SE delivers fast performance that is up to 2 times as faster than the Apple Watch Series 3. The digital crown has haptic feedback and has the latest speaker and microphone.

Pricing and Availability

  • The Apple Watch SE (GPS) starts at £269 and Apple Watch SE (GPS + Cellular) starts at £319.
  • Apple Watch SE (GPS) is available to order today from and in the Apple Store app, with availability beginning Friday, September 18, in the US, Puerto Rico, and 27 other countries and regions.

The Apple September Event 2020 – Apple One

Apple offered a solution that is cheaper and simpler to follow if you like a lot of their subscription services. Apple Music, Apple TV+, Apple Arcade, iCloud, and more services in one simple plan

Starting in the fall, customers can pick the right Apple One plan for them so they can save money. All from any Apple device and get more for less:
  • Individual includes Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage for £14.95 per month.
  • Family includes Apple Music, Apple TV+, Apple Arcade, and 200GB of iCloud storage for £19.95 per month, and can be shared among up to six family members.
  • Premier, where available, includes Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 2TB of iCloud storage for £29.95 per month, and can be shared among up to six family members.
You even get a 30 day free trial for any service that customers don’t already have. Users will also only recieve one invoice per month and can change plan at any time. Family and Premier plans allows up to 6 mombers to access all the included services with their own personal accounts and preferences:


With Apple One you can access the following:
  • Apple Music, with over 70 million songs, thousands of playlists, daily selections from the world’s best music experts, the groundbreaking Apple Music radio, and innovative features like time-synced lyrics.
  • TV+, home to Apple Originals from today’s most imaginative and respected creators. Apple TV+ has already earned over 100 awards recognitions, including 18 Emmy nominations, for its originals — more than any other streaming service in its first 10 months.
  • The Apple Arcade, which gives players unlimited access to more than 100 incredibly fun games across iPhone, iPad, iPod touch, Mac, and Apple TV, all with no ads or in-app purchases.
  • Also Apple News+, which provides premium access to leading newspapers and hundreds of magazines.
  • Apple Fitness+,the first fitness experience built for Apple Watch, arriving later this year. Apple Fitness+ intelligently incorporates metrics from Apple Watch for users to visualise right on their iPhone, iPad, or Apple TV, offering a first-of-its-kind personalised workout experience. Everyone from beginners to committed exercisers can access studio-style workouts delivered by inspiring world-class trainers and underscored by motivating music from renowned artists.
  • iCloud, which keeps customers’ photos, videos, files, and more safely stored and available across their devices.

Pricing and Availability

  • Starting this fall, the Apple One Individual and Family plans will be available in over 100 countries and regions. The Premier plan will be available in Australia, Canada, the UK, andthe US, where Apple News+ is available, and Apple Fitness+ will join later this year.
  • Once subscribed, customers can enjoy the services included with Apple One on any platform where the services are available.
  • The Apple One Individual plan offers a savings of almost £6 per month, while the Family plan offers a savings of over £7 per month, and the Premier plan offers a savings of £22 per month. Savings based on standard monthly pricing.

Apple September Event 2020 – iPad 8

Apple announced iPad 8 with the A12 Bionic with Neural Engine, amazing speed for an entry level iPad! It’s £329 and has a 10.2″ Retina display, improved cameras and great all day battery life! Pre-Order right away and it becomes available on Friday 18th September.
The A12 Bionic Chip delivers a 40% faster CPU performance and 2 times the graphics capability. Making the iPad 8, up to 2 times powerful than the top selling Windwos laptop, up to three times faster than the top-selling Android tablet and up to six times faster than the top-selling Chromebook. Also for the first time on iPad, the A12 Bionic introduces the Neural Engine to help with next level machine learning capabilities. Including people occlusion and motion tracking in augmented reality (AR) apps, enhanced photo editing, Siri performance, and more.
Pricing and Availability
  • The new iPad (8th generation) is available to order starting today on and in the Apple Store app in more than 25 countries and regions, including the US. iPad will be available beginning Friday, September 18, with a starting price of £329 for the Wi-Fi model and £459 for the Wi-Fi + Cellular model, and comes in silver, space grey, and gold finishes in 32GB and 128GB configurations.

Apple September Event 2020 – iPad Air

A brand new iPad Air with A14 Bionic was announced today too. Ir features the same iPad Pro sleek looks, with an all new all screen design. A larger 10.9 inch display, a new 12MP rear camera and next generation Touch ID sensor in the power button!

The new iPad Air also comes in new five finishes. Silver, Space Grey, Rose Gold, Green and Sky Blue. The new screen is a large 10.9″ Retina Display with 3.8M pixels and advanced technologies including full lamination, P3 wide colour support, True Tone and an anti-reflective coating. iPad Air is compatible with the Magic Keyboard, Smart Keyboard Folio and new Smart Folio covers. As well as the Apple Pencil, which can connect magnetically to the side for easy pairing, charging and storing.

Most Powerful iPad Air with A14 Bionic

iPad Air is so powerful with the A14 Bionic. You can now edit 4K videos faster, create artwork, play games and more. IT uses breakthough 5-nanometer process technology with 1.8 billion transistors for increased performance and power. Bringing with it a 40% boost in CPU performance and a new 4-core Neural engine architecture for a 30% boost in graphics performance. The A14 Bionic also includes a new 16-core Neural engine that is twice as fast and can perform up to 11 trillion operations per second. Also A14 Bionic includes 2nd generation machine learning accelerators in the CPU for 10x faster machine learning calculations. So when combined with the CPU learning accelerators, high performance GPU enables for a powerful device for image recognition, natural language learning and  more!

Upgraded Camera and Immersive Audio

iPad Air now features a 12MP rear camera! That is also featured in the iPad Pro for high resolution photos and 4K video capture. It also features stereo speakers in landscape more, elevating the audio experience, allowing users to enjoy wide stereo sound while watching video.

iPad Air now features a USB-C port for up to 5Gbps data transfer, which is 10 times faster,2 for connecting to cameras, hard drives, and external monitors up to 4K.
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