Tag Archive for: ninja

Ninja x Adidas

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Ninja is one of the world’s most popular streamers on the planet. Adidas know this and have signed him up in a brand deal, making him the first pro gamer to be signed by the brand. The German sportswear giant have told our friends over at Engadget that the deal with Ninja is intended to show it’s commitment to gaming culture. By “supporting creators who show dedication to excelling in their field.”

Moving forward, Adidas said, it will continue to find brand new ways to support the gaming the other 2.3 billion gamers around the world. Adidas are looking to help athletes make a difference. Regardless of what they choose to play.

This comes hot off the heels of another HUGE deal that Ninja has recently secured. Leaving the Twitch streaming service to use Microsoft’s Mixer. Which sent shockwaves around the gaming community. Futhermore he has his own toy line. Plus it is rumoured that Ninja get’s paid $1M to play games like Apex Legends.

It’s no secret that Adidas does support various other e-sports teams at the moment. However, the deal with Ninja is different as he is a solo player and not a team. What will come of this deal who knows? Maybe there will be gamer focused apparel or Adidas branded Ninja merch?

(Engadget)

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Ninja

Drake Breaks Twitch Records with Ninja

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Drake recently broke some more records. This time it wasn’t for a hit track streamed on Spotify. Nor was it for spending x amount of weeks on the Billboard 100. This time it was for concurrent live viewers on Twitch with Twitch superstar, Ninja.

 

Yes you heard correctly. Twitch. The game streaming platform.

Drake recently hit up massive superstar streamer Tyler “Ninja” Blevins to play Fortnite. According to Blevins, Drake followed Ninja on Instagram, only for a few days later to slide into Ninja’s DM’s to ask about the possibility to join forces on Fortnite.

At first Drake joined Ninja for a few rounds of duos, with the unlikely pair winning two rounds. Then Drake called on Travis Scott and NFL Superstar Juju Smith to get in on the action of Squad mode. At it’s peak Ninja’s gaming session with Drake, Travis Scott and Juju Smith hit 628,000 concurrent viewers. The most for any stream on the platform. (Personal stream, not including huge e-sports events or branded content) We were even treated to drop ins from KimDotCom, Logic even wanted to get in on the action, as did Lil Yachty.

https://twitter.com/Logic301/status/974160337195868165

Logics call out even got a shout out from Drake mid stream:

Here are some gems from the stream:

So what did we learn? Drake’s a vegan and likes pineapple on pizza, Drake heals people by reciting his own Lyrics and Travis Scott likes to trash talk online.

The aftermath: Ninja

In all seriousness, Drake hoping in on Ninja’s stream set Twitter on fire and brought A LOT of attention to the gaming space. Ninja was raking in a lot of money during that stream, he is said to have earned $25,000 from Twitch subscriptions that night A LONE. (You can sub to your favourite creator on Twitch for $5 a month, like Netflix) This is not counting the donations that Ninja got that night. One of them being $5k dollars.

Therefore what’s the fallout from this? Everyone now knows what Twitch is about. Twitch has got a HUGE boost in it’s competition with YouTube. (Though they are two separate platforms, based on two different ways of sharing content)

So, what does Ninja get out of streaming with Drake? Well, it’s said that he is now earning $500K a MONTH in Twitch subscriptions. At the rate he’s going, he’s said to earn $1M a MONTH. In just Twitch Subscriptions. Not including sponsorships, merch or Twitch Donations.

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