As we have discussed on the show previously, the most impressive AI helpers are those from Amazon and Google. With Alexa and Google Assistant respectively. However, if you may recall that it was Apple who first introduced us to an AI that can help you in your day to day lives. Siri, was the first out of the gate. Yet, she is lagging behind her rivals when it comes to intelligence. Both Alexa and Google Assisstant can recall a lot more information and specific information. Siri on the other hand, sometimes can’t even answer basic questions. Only answering what you want if you ask her something in a very specific manner. She’s just not as good as her counterparts. With the release of Homepod, the lack of intelligence in Siri is even more obvious. Yet it’s vitally important to get this correctly, now more than ever, because of Homepod’s battle with Alexa and Google Home. That’s not to say that Siri isn’t intelligent, she can answer questions, she just isn’t good enough.

Siri Hiring

So to battle this, the guys over at Thinknum have noticed that Apple have been on a Siri hiring spree. Hiring as much as 161 different positions to help improve Siri. There’s been a steady increase in Siri related job positions since the summer of 2016, however, there’s been a surge, since February of 2018. The positions are for engineers. Engineers that are geared towards helping Siri answer her weaknesses in answering simple general questions. Other positions that are available are for Siri’s Proactive Intelligence. This is basically Siri’s ability to anticipate the type of info that you may need. A further two other positions are for SiriKit developer framework and speech generation. While it may be some time before we see any improvement on a consumer level, this definitely shows Apple’s intent when it comes to AI.