Netflix Money

Netflix cost us ALL a lot of money during lockdown!

So we all spent a ridiculous amount of money on Netflix during lockdown. According to research by USwitch Our Netflix binges cost over £2BN in global energy usage. The exact number spent on electricity to power Netflix is £2,120,503,521.30. That’s ALOT of money. The data uses global costs per KWh and average energy consumption to calculate the cost of 2 hours of watching per day. The UK has the second highest cost for a country at £245,873,114.79, behind the USA at £788,546,852.28.

Furthermore it has been discovered that it costs on average £22.20 per person to watch Netflix in the UK per year. However, lockdown may have increased the time we spend watching. This is the 10th highest cost per person in the world! While, Orange Is The New Black is the most expensive show to watch by energy usage, with the UK spending £121,302,434.51 in total to watch all 7 seasons

Netflix Consumption Costs Per Country:

Energy costs per KWh and subscriber numbers differ between countries; the table below shows the top 10 countries by total Netflix cost:

Country # of Subscribers Annual Cost (Country)
1 United States 60,103,000 £788,546,852.28
2 United Kingdom 11,073,894 £245,873,114.79
3 Germany 5,774,730 £192,324,062.18
4 Brazil 9,624,550 £126,273,374.16
5 Spain 4,529,200 £109,703,564.88
6 France 5,661,500 £108,560,819.41
7 Japan 3,707,463 £82,316,615.62
8 Canada 7,133,490 £79,192,260.90
9 Netherlands 3,328,962 £60,474,090.14
10 New Zealand 2,264,600 £45,709,818.70

Cost Per Subscribers

The cost per person is dictated by the cost per KWh of electricity in the country and the total number of Netflix subscribers.

The table below shows the top 10 countries by per-person cost:

Country # of Subscribers Annual Cost (Per Person)
1 Denmark 927,354 £34.31
2 Germany 5,774,730 £33.30
3 Belgium 894,731 £28.26
4 Italy 1,585,220 £27.25
5 Ireland 283,075 £26.24
6 Portugal 248,010 £26.24
7 Spain 4,529,200 £24.22
8 Austria 645,411 £23.21
9 United Kingdom 11,073,894 £22.20
10 Japan 3,707,463 £22.20

Netflix Cost Per Shows

Based on the cost per KWh in each country, the number of viewers of each show** and the length of five of the most watched shows of 2019 in hours, we can see how much each country spent watching each show:

Country Orange is the New Black You Umbrella Academy Dead To Me Stranger Things
United States £389,032,582.88 £25,397,617.34 £16,823,529.36 £6,007,671.06 £23,618,963.97
United Kingdom £121,302,434.51 £7,919,112.56 £5,245,666.19 £1,873,223.88 £7,364,518.95
Germany £94,883,806.14 £6,194,397.86 £4,103,205.15 £1,465,251.81 £5,760,589.98
Brazil £62,297,448.47 £4,067,028.90 £2,694,023.58 £962,034.02 £3,782,205.54
Spain £54,122,670.17 £3,533,346.38 £2,340,509.18 £835,794.26 £3,285,898.03
France £53,558,892.35 £3,496,540.68 £2,316,128.87 £827,088.07 £3,251,669.92
Japan £40,611,214.79 £2,651,264.03 £1,756,212.70 £627,142.38 £2,465,589.93
Canada £39,069,802.53 £2,550,634.41 £1,689,555.06 £603,338.98 £2,372,007.64
Netherlands £29,835,121.93 £1,947,757.19 £1,290,205.68 £460,731.58 £1,811,351.29
New Zealand £22,551,112.57 £1,472,227.66 £975,212.16 £348,247.61 £1,369,124.18
Italy £21,310,801.38 £1,391,255.14 £921,575.49 £329,093.99 £1,293,822.35
Poland £17,874,071.97 £1,166,891.57 £772,955.76 £276,021.98 £1,085,171.48
Sweden £16,664,414.30 £1,087,920.23 £720,644.69 £257,341.73 £1,011,730.68
Denmark £15,698,962.09 £1,024,891.61 £678,894.16 £242,432.65 £953,116.10
Belgium £12,473,748.70 £814,336.67 £539,421.34 £192,627.00 £757,306.80
Switzerland £8,637,078.11 £563,863.32 £373,506.34 £133,378.86 £524,374.68
Finland £8,083,292.75 £527,709.98 £349,558.16 £124,826.98 £490,753.24
Austria £7,391,127.14 £482,522.61 £319,625.78 £114,138.15 £448,730.45
India £7,216,356.02 £471,112.85 £312,067.89 £111,439.23 £438,119.74
Colombia £6,515,020.01 £425,326.80 £281,738.95 £100,608.79 £395,540.19
Ireland £3,664,555.79 £239,236.99 £158,471.98 £56,590.24 £222,482.68
Portugal £3,210,620.80 £209,602.29 £138,841.77 £49,580.30 £194,923.36
Peru £2,697,115.45 £176,078.58 £116,635.48 £41,650.45 £163,747.40
Chile £2,577,028.74 £168,238.84 £111,442.38 £39,796.00 £156,456.69
Turkey £1,982,436.08 £129,421.43 £85,729.51 £30,613.95 £120,357.75
Romania £970,888.83 £63,383.54 £41,985.63 £14,993.04 £58,944.65
South Africa £774,229.80 £50,544.85 £33,481.20 £11,956.11 £47,005.08
Greece £699,477.34 £45,664.70 £30,248.57 £10,801.74 £42,466.70
Argentina £452,150.01 £29,518.18 £19,553.01 £6,982.37 £27,450.95


Speaking of the research, Sarah Broomfield, energy expert at Uswitch said:

“Lockdown has almost certainly impacted global spend on home energy and people will be thinking more about how the small things they do to use electricity in their home contributes to the bigger picture when it comes to their annual bills.

“Noting that energy costs are so different around the world, we wanted to explore the relative cost of common activities to understand how those differences impact us on a practical level.

“We encourage home energy users to regularly review their energy bills to identify any savings and to compare energy prices annually to ensure they’re getting the best deal possible.”


The global cost of Netflix electricity was calculated by energy market analysts at Uswitch, the comparison and switching service.

The global cost per KWh was taken from the World Energy Council; this was then applied to the energy use requirements of common household items as defined by the Centre of Sustainable Energy.

The cost of powering a television was then applied to the average Netflix consumption of 2 hours per day, which gave a cost per person based on the country’s cost of electricity. This was then multiplied by subscriber numbers per country, as sourced from Netflix, to calculate the total cost per country per year.

Uswitch’s World Powers report is a study of the global cost of energy applied to common household activities to provide a clearer picture of the relative impact of energy cost differences around the world; the full study can be found at

The research from Uswitch comprises data relating to a range of common household activities including charging a laptop, boiling a kettle and topping up an electric vehicle. The full study can be found at

**Netflix doesn’t publish country-specific viewer figures, so USwitch took global viewer figures and multiplied them by the percentage of total subscribers in that country to calculate the number of viewers per country.

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Valentine’s Day Woes

So it seems like us Brits are falling out of love with Valentine’s Day. We’re apparently sick of cliches and cheesy PDA’s. Also the pressure to make expensive soppy gestures is putting us all off. This, according to leading dating app, Happn.

Their research has found that 7/10 Brits claim that Valentine’s day is a waste of money. While 4/10 say it’s an excuse so card companies can make money.

1/3 say the cost of February 14th is a turn off, while 28% say it’s the social pressure to be romantic on the 14th is a turn off. Furthermore others (23%) didn’t like people bragging on social media about their partner showering them with gifts and pampering. 18% of those surveyed didn’t like cheesy marriage proposals, 17% didn’t enjoy “couples only” deals in bars and restaurants, 15% disliked PDA’s and 12% hated the added pressure from their partner to be romantic.

It’s a love–hate relationship

However, despite all this 66% of men in relationships and 61% of women enjoy celebrating their relationship on Valentine’s Day. 31% of men like being felt loved and feeling romantic. Whilst 23% of women felt the same. Yet 27% of men only celebrate to avoid upsetting their partner.

Guys splash the cash and say they need romance too

30% of men and 35% of women think it should be equal responsibility to create the romance and cover the cost. Yet according to the study from Happn, men typically spend twice as much, £115 compared to £64

Furthermore women are more likely than men to consider Valentine’s as a rip off, 48% compared to 38%. While 11% of men surveyed said they’d love to receive flowers. While 69% of women said they’d never consider giving them.

Despite all this, both men and women are more or less indifferent when veoting gifting things for the 14th February. As 39% of those surveyed said they don’t want to receive anything. Other things men and women agree on is that 19% of those surveyed said the perfect way to celebrate is dinner and drinks.

Seeing through the “showmances”

23% of men plan to post about their Valentine’s gift on socials compared to 13% of women. Despire 23% of Brits believing social posts are all for show.

Shy singletons keep their crushes under wraps

Singleton’s tend to treat Valentine’s as another day as only 13% are planning to send their crush a card, 8% flowers, and 68% are planning to do nothing at all. Whilst men are more likely than women to brave a first date on Valentine’s Day. (43% vs 28%)

New romantics under pressure

While those in a brand new relationship claim that Valentine’s puts pressure on the relationship. 35% of those seeing someone for less than 6 months claim there’s added pressure. Yet we are more likely to splash out in the early days of a relationship, 43% of those who are in one for less than a year say that they plan to spend £101+ on a new partner. Whilst compared to the average of £63 on those who’ve been together for more than a decade.

“While the study might make gloomy reading for die-hard romantics, the numbers do suggest that love is important 365 days of the year and people don’t want the excuse or pressure to show their feelings on one single day in the calendar.  Societal pressure can leave singletons feeling less self-worth, which is adding to this Valentine’s Day backlash.  This year, forget the hearts and flowers, and whether you’re with a partner or a hopeful romantic, don’t forget to look after the most important love of your life – yourself.” Head of Trends at happn, Marine Ravinet

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