Google are currently working on an ad-blocker called ‘Funding Choices’.
Ad-blocking programs are designed to protect consumers from the intrusive web ads that slow down browsers and suck up personal data.
Majority of publishes and producers rely on advertising revenue, so the ad-blockers take ‘a big toll on their companies. So giving the consumers the option to pay for ad-blocking would cover these expenses.
Recent figures from Internet Advertising Bureau (IAB) show that 22% of UK adults use ad-blocking services online and in 2016 alone, the service Ad Blocker Plus claimed to have over 100 million active users worldwide.
To hear the guys chatting about this please click here!