Ford Pickup

The Pickup truck Emoji may be coming to a smartphone near you. Ford, with over 100years in truck heritage, is entering a white space segment of extremely small pickups. They’re petitioning the Unicord Consortium to add a pickup truck emoji to the approved list of icons.

So, if approved it will be the first-ever truck emoji. Which also celebrates World Emoji Day. Consequently following months of development and testing. The pickup truck emoji  has been shortlisted as a candidate to be included in the next emoji update. Which is planned for early 2020.

No Pickup Emoji?

However, it’s a surprise that it isn’t included already as our emoji’s already have nearly all other types of transport. As we have cars, scooters, boats, spaceships and ski lifts!

So Ford, decided it was time to do something:

“When customers started demanding a truck emoji, we knew we had to help make it happen….Given the popularity of Ford trucks globally, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.” Joe Hinrichs, Ford’s president, automotive.

Ford Ranger is Europe’s top selling pickup. Selling 26,700 Rangers in the first half of 2019 alone. Which set a second quarter record with sals up 8% compared to the previous year!

Ford submitted a proposal to the Unicord Consortium last year. As they are the people who decided which emoji’s get made and approved. The concept emoji’s capable styling has been tuned to meet current trends.

 “Our team spent a lot of time digging through message boards, texting influencers and watching social media feeds to really understand our customers’ needs….People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means. The end result is a modern icon that should give all truck fans a smiley face emoji.” Craig Metros, Ford North America design director.

The pickup truck will be available from 2020 if it’s approved and across all mobile platforms.

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